1. Rochester Institute of Technology Dubai
  2. Program
  3. Bachelors
  4. BS Marketing

BS Marketing

4 Years On Campus Bachelors Program

Rochester Institute of Technology Dubai

Program Overview

A study of why consumers buy and how consumer behavior affects marketing strategy formulation. Topics include the individual (perceptions, needs, motives, personality, learning, and attitudes), group interactions, and applications to selected areas of the marketing mix (product, price, and advertising).

Program Key Stats

AED32096 (Annual Fees)



Eligibility Criteria

2.8

Additional Information & Requirements

A scanned copy of your passport, High school transcripts, Emirates ID (UAE Residents), English language test (IELTS, Toefl, or EmSAT)

Career Options

  • Sales Manager
  • Business Consultant
  • Financial Analyst
  • Market Research Analyst
  • Human Resources (HR) Specialist

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