BA Marketing Communication and Advertising

Marketing, Advertising and Public Relations no longer solely belong to the world of business. In fact, it's much more common today for marketing, advertising and public relations to find their home in the world of Media and the creative industries. But, no matter where these areas of study and work lie, at their core they are about communication -- communicating information about products, services, people & events. The most successful marketers are able to design and create communication strategies and collaterals to have a high impact on their intended audience. This starts with, of course, being able to identify the target audience, understanding the target audience, and creating campaigns to effectively reach this audience.