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3 Years On Campus Bachelors Program
Manipal Academy of Higher Education DubaiThe Bachelor of Arts in Media and Communication is a three-year undergraduate degree (with an optional fourth year leading to BA (Hons)) that provides a comprehensive education in media studies, journalism, advertising, public relations, digital communication and creative media production. It suits students who want careers in media, digital content creation, journalism, broadcast, public relations, advertising, and integrated marketing communications, combining theory with hands-on projects and practical industry exposure.
Curriculum structure
Year 1 — Foundations of Media & Communication:
In the first year, students build foundational understanding with core subjects such as communication principles, media writing, and introduction to media platforms, where they learn how media messages are constructed, analysed, and communicated across different formats. Early coursework strengthens basic skills in digital media tools, content creation, and media literacy.
Year 2 — Applied Skills & Media Tools:
The second year focuses on developing practical skills with courses that cover multimedia production, print and online journalism, social media communication, and advertising principles. Students begin working on real media projects, learning to produce content for broadcast, web, and social platforms while applying ethical and strategic thinking.
Year 3 — Specialisation & Professional Projects:
In the third year, learners engage with advanced topics such as strategic public relations, campaign planning, integrated marketing communication, and broadcast media production. This stage emphasises teamwork, critical research, and portfolio work that prepare students for industry practice, including client-based briefs and professional presentations.
Year 4 — Honour’s Level (Optional):
Students who meet progression criteria may take an additional fourth year to complete a BA (Honours) in Media & Communication, involving deeper research, specialised electives, and a capstone project that synthesises learning across strategic communication, creative media, and professional practice.
Focus areas (in a string):
Media theory, journalism, advertising and event management, public relations, broadcast and video production, digital media communication, integrated marketing communication.
Learning outcomes (in a string):
Apply media and communication theories; produce professional multimedia content; conduct communication research; plan and implement strategic campaigns; engage audiences ethically; and build industry-ready portfolios.
Professional alignment (accreditation):
The programme aligns with United Arab Emirates Ministry of Education requirements and industry standards in media, communication, and creative industries, preparing students for careers in both regional and international contexts.
Reputation (employability rankings):
Manipal Academy of Higher Education has a strong academic reputation and global recognition through its parent institution; its media programmes are known for blending theory with practical exposure, and graduates are positioned for employment across journalism, PR, advertising, digital content creation, and multimedia roles.
This applied learning approach is structured around key facilities and mandatory experiences:
On-Campus Media Production Facilities: The program is centered around the UAEU Media Center, which includes a professional Television Studio, a Radio Broadcasting Studio, a digital Newsroom, and multimedia Editing Suites.
Industry-Standard Equipment and Software: Students train with professional-grade video cameras, audio recorders, and lighting kits. They use industry-standard software such as the Adobe Creative Suite (Premiere Pro, Audition, Photoshop) for editing and design, and broadcast automation systems in the radio and TV studios.
Mandatory Professional Internship: Students must complete a full-time, for-credit internship (often referred to as "Practical Training") at a media organization. Typical hosts include local and national newspapers, TV and radio stations, public relations firms, advertising agencies, and digital media companies in the UAE.
Capstone Media Project: In their final year, students undertake a significant senior project or thesis that involves producing a substantial piece of media work, such as a documentary, a full magazine issue, or a strategic communication campaign, from conception to execution.
Student Media Outlets: Students gain real experience by contributing to and managing student-run media, such as the university newspaper, radio station broadcasts, and online media channels.
Graduates of Manipal Academy of Higher Education's BA in Media and Communication develop expertise in journalism, digital production, and strategic messaging, achieving high employability through internships and industry projects. Typical job roles include journalist, digital content creator, PR executive, and media planner in outlets, agencies, and corporates.
Progression & Future Opportunities: Strong placement support available:
Career services: dedicated placements cell, internships with BBC/ITP, workshops, 91% placement rate, median salary INR 7L (AED ~30k equiv).
Recruiters: Swiggy, Amazon, 99games; highest package 13 LPA.
Partnerships: media firms for studios/projects, alumni at Khaleej Times/Edelman.
UGC-recognized with NAAC A++ for long-term credibility.
Outcomes: portfolio-ready skills via practical curriculum.
Further Academic Progression: Pursue MA Media/Communication at Manipal or UAE unis; program builds research base for grad work.
You must have completed high school (Grade 12 or equivalent) from a recognised board/curriculum (UAE, India, USA, China, UK) with a minimum overall average of about 50 % or equivalent to be eligible for undergraduate admissionUAE: Recognised Grade 12 / Thanaweya ‘Ammah or equivalent with ~45- 50 % overall.IB ~24 pointsIELTS Academic (commonly accepted) - 5.0 TOEFL iBT (e.g., 61+ often accepted)India (CBSE/ISC/State Boards): Completed Class 12 with at least ~45- 50 % overall.USA (High School Diploma): Completed Grade 12 with ~45-50 % equivalent academic averageChina (Senior High School / Gaokao equivalent): Completed senior secondary credentials with ~45-50 % equivalent averageUK (A-Levels/IB): Completed A-Levels/IB or equivalent international secondary school qualification with equivalent academic eligibilityJournalistReporterNews EditorBroadcast JournalistRadio PresenterTelevision ProducerPublic Relations SpecialistMedia Relations ManagerCorporate Communications OfficerAdvertising Account ExecutiveCopywriterContent StrategistDigital Media SpecialistSocial Media ManagerMedia PlannerCommunications OfficerPress SecretaryDocumentary FilmmakerPhotojournalistNews AnchorMagazine EditorMultimedia JournalistMedia ResearcherPublic Affairs Consultant
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