Bachelor of Arts in Communication - Public Relations.

The Bachelor of Arts in Mass Communication at UAQU prepares students for careers in media, public relations, journalism, and new media by integrating theoretical understanding with practical media skills. It suits students interested in media production, communication strategy, and digital storytelling across traditional and contemporary platforms.

Curriculum Structure

Year 1

In the first year, students build a foundation in communication and media basics alongside essential university requirements such as English, Arabic, computer applications, and statistics. They take core introductory units like Introduction to Journalism, Introduction to Public Relations, and Introduction to New Media, which develop basic skills in reporting, media writing, and understanding the evolving media landscape. This year sets the stage for deeper study by strengthening communication fundamentals and critical thinking.

Year 2

During the second year, students delve into key mass communication concepts and methodologies with courses such as Communication Theories, Media Ethics and Legislations, and Research Methodology. They explore the ethical frameworks, legal contexts of media practice, and research techniques essential for responsible media work. This year also includes units like Social Psychology and Introduction to Political Science to enrich students’ understanding of societal influences on communication.

Year 3

In the third year, the program becomes more specialized with track options. Journalism students take units like Digital Photography, Translation, and International Relations, refining visual storytelling and cross-cultural communication. New Media students engage with Social Networking and Blogging, Graphic Design and Infographics, and Multimedia Applications, gaining hands-on skills in digital content creation. Public Relations students focus on Writing for Public Relations, Public Relations Campaigns, and Integrated Marketing Communications, preparing for strategic communication roles.

Year 4

The final year emphasizes professional readiness through advanced media studies and experiential learning. Students complete senior units such as Crisis Management, Public Opinion, and Media and Development, depending on their specialization, to deepen strategic and analytical competence. The program culminates with a Graduation Project and a required Internship, giving real-world media experience and a portfolio that bridges academic study with industry practice.

Focus areas (in a string):

Media production, journalism, public relations, new media strategy, digital communication tools

Learning outcomes (in a string):

Graduates will critically understand media theories, produce ethical journalistic and PR content, apply research and multimedia skills, and adapt communication strategies to global media contexts.

Professional alignment (accreditation):

The program is accredited by the UAE’s Ministry of Education and aligns with industry standards in media communications.

Reputation (employability rankings):

Umm Al Quwain University is officially accredited by the UAE Commission for Academic Accreditation and recognized within the UAE higher education sector; specific QS or Guardian rankings for this program are not publicly listed.