BA (Hons) Fashion Marketing

3 Years On Campus Bachelors Program

Regents University London

Program Overview

The BA (Hons) Fashion Marketing at Regent's University London prepares students to become innovative fashion marketers who can shape brand identity, influence consumer behaviour, and drive commercial success in the global fashion industry. Combining creative storytelling with strategic marketing, branding, communications, and consumer insight, the programme equips students with the practical and commercial skills needed to work with fashion brands, luxury retailers, agencies, or launch their own ventures.

Curriculum Structure

Year 1

In the first year, students develop a strong understanding of the fashion industry through modules including Fashion Images, Fashion Marketing Principles and Practice, and The Fashion Consumer and Trends. They explore fashion branding, market research, consumer behaviour, and creative communication while learning how brands build meaningful relationships with customers and respond to changing market trends.

Year 2

The second year focuses on developing strategic marketing expertise through modules such as Fashion Buying, Fashion Marketing Communications, and Fashion Styling and Trends. Students strengthen their understanding of fashion retail, trend forecasting, digital communications, and integrated marketing while applying their knowledge through an Industry Challenge, Enterprise Challenge, Placement, or Study Abroad opportunity.

Year 3

In the final year, students refine their professional capabilities through Innovation in the Fashion Environment, Fashion Marketing and Communication in Practice, and the two-part Major Project. They develop integrated marketing campaigns, explore emerging technologies and sustainable fashion strategies, and complete an independent project that showcases their creativity, commercial awareness, and strategic thinking through an industry-ready portfolio.

Focus Areas (String)

Fashion marketing, Fashion branding, Consumer behaviour, Fashion communications, Digital marketing, Fashion buying, Fashion styling, Trend forecasting, Luxury marketing, Brand storytelling, Retail marketing, Fashion business, Social media marketing, Integrated marketing campaigns

Learning Outcomes (String)

Develop strategic fashion marketing knowledge, Analyse consumer behaviour and fashion markets, Create integrated marketing campaigns, Apply branding and storytelling techniques, Develop digital marketing and social media strategies, Forecast fashion trends, Evaluate fashion retail environments, Produce professional marketing communications, Build an industry-ready portfolio, Prepare for careers in the global fashion industry

Professional Alignment (Accreditation)

The programme is designed in collaboration with fashion industry professionals and combines academic study with live industry briefs, employer projects, guest speakers, networking opportunities, and portfolio development. Students gain practical experience solving authentic fashion marketing challenges while building professional connections across the fashion and luxury sectors.

Reputation (Employability Rankings)

Located in central London, one of the world's leading fashion capitals, Regent's offers direct access to fashion brands, luxury retailers, creative agencies, and industry professionals. Students work with professional resources such as Fashion Monitor and engage with guest speakers from organisations including Harrods, COS, Louis Vuitton, Vogue, New Look, Nespresso, and WGSN, helping them graduate with valuable industry experience and strong professional networks.

Experiential Learning (Research, Projects, Internships etc.)

The BA (Hons) Fashion Marketing blends creative learning with real-world industry experience, enabling students to develop practical skills in branding, digital marketing, consumer insight, and fashion communications. Classes are highly collaborative and project-based, combining live industry challenges, creative campaigns, professional workshops, and employer engagement. Studying in central London also gives students direct access to leading fashion brands, luxury retailers, agencies, exhibitions, and fashion events, helping them build an industry-ready portfolio and professional network.

Work on live marketing briefs for fashion and lifestyle brands, applying branding, consumer research, campaign planning, and strategic marketing to solve real business challenges.
Complete Industry & Entrepreneurship modules, where students collaborate on authentic commercial projects, gaining practical experience through live challenges and industry-led assignments.
Learn through group projects, individual campaigns, presentations, creative workshops, and marketing simulations, reflecting professional fashion marketing practice.
Develop integrated fashion marketing campaigns using market research, consumer insights, branding, storytelling, digital communications, influencer marketing, social media, collaborations, and pop-up concepts.
Gain hands-on experience with Fashion Monitor, an industry-standard influencer marketing and media database used by fashion communication professionals.
Access professional research and forecasting resources including WGSN, helping students analyse trends, consumer behaviour, and future market developments.
Learn from guest speakers and industry experts from organisations including Harrods, COS, Louis Vuitton, Vogue, New Look, Nespresso, WGSN, Victoria Beckham, and dunhill, gaining first-hand insight into global fashion marketing and luxury brand management.
Participate in live collaborations with fashion companies and creative professionals, receiving feedback from experienced marketers, buyers, designers, and brand specialists.
Optional industry placement, providing professional experience within fashion brands, luxury retailers, marketing agencies, media organisations, or creative businesses to enhance employability.
Optional Study Abroad opportunity with one of Regent's international partner universities, allowing students to explore global fashion markets and international consumer behaviour.
Undertake a Major Project, creating an original, multi-channel fashion marketing campaign supported by research, branding strategy, digital content, photography, video, and portfolio development.
Benefit from fashion shoots, presentations, events, studio critiques, portfolio reviews, and project-based assessments, developing professional communication and creative collaboration skills.
Visit London Fashion Week, fashion exhibitions, museums, luxury retailers, design festivals, and creative events, using London as a living classroom for market research, networking, and inspiration.
Access the Regent's University Library, offering specialist fashion marketing books, academic journals, trend forecasting resources, digital databases, and market intelligence to support research and creative projects.
Receive support from Careers, Enterprise and Industry Services, including personalised career coaching, CV and portfolio reviews, employer networking, internship guidance, and access to the Handshake platform connecting students with 650,000+ global employers.

Progression & Future Opportunities

Graduates of the BA (Hons) Fashion Marketing develop the creative, strategic, and commercial expertise needed to build successful careers across the global fashion, luxury, and lifestyle industries. Through live industry projects, professional portfolio development, and close collaboration with leading fashion brands, students graduate prepared for roles such as Fashion Marketing Manager, Brand Manager, Digital Marketing Executive, and Fashion PR & Communications Specialist. The programme also develops entrepreneurial skills, enabling graduates to establish their own fashion, branding, or creative consultancy businesses.

Dedicated Careers, Enterprise and Industry Services: Students receive personalised career coaching, CV and portfolio reviews, interview preparation, networking events, mentoring, and access to the Handshake careers platform, connecting them with 650,000+ employers worldwide for internships, placements, graduate roles, and freelance opportunities. Career preparation is embedded throughout the programme with mentoring, interview panels, and recruitment workshops led by industry professionals and successful alumni.
Employment outcomes: While Regent's does not publish programme-specific salary figures, graduates are equipped for careers in fashion marketing, luxury branding, digital marketing, fashion buying, merchandising, public relations, social media management, retail marketing, trend forecasting, e-commerce, and creative communications. Students graduate with an industry-ready portfolio of branding projects, campaigns, presentations, and creative work that supports entry into the global fashion industry.
University–industry partnerships: Students present campaign ideas to industry representatives from Harrods, Tom Ford Beauty, and Depop, while learning directly from senior professionals from Chanel, FARFETCH, Mulberry, Harrods, McQueen, Amazon Fashion, COS, Louis Vuitton, Burberry, Vogue, H&M, Zalando, WGSN, and Business of Fashion through guest lectures, review panels, networking events, and live industry briefs.
Long-term professional value: Students gain experience using industry-standard creative and research tools, including Adobe Creative Cloud, Fashion Monitor, WGSN, Business of Fashion, Statista, ProQuest, Euromonitor Passport, and Berg Fashion Library. Combined with practical client projects and portfolio development, these experiences provide graduates with highly transferable skills valued across fashion, luxury, retail, and creative industries.
Graduation outcomes: Graduates leave with expertise in fashion branding, integrated marketing communications, consumer behaviour, luxury marketing, digital content creation, trend forecasting, retail strategy, fashion buying, and creative storytelling, enabling them to pursue careers with international fashion houses, luxury brands, retailers, creative agencies, media organisations, and e-commerce businesses.

Further Academic Progression:

After completing this programme, graduates can progress directly to MA International Fashion Marketing at Regent's University London or pursue postgraduate study in Luxury Brand Management, Fashion Business, Digital Marketing, Media and Communications, Creative Direction, Consumer Behaviour, Entrepreneurship, or an MBA. The professional portfolio, international industry exposure, and strategic marketing expertise developed during the programme also provide an excellent foundation for leadership roles, specialist consultancy, or launching an independent fashion or luxury brand.