BA (Hons) Fashion Marketing with foundation

4 Years On Campus Bachelors Program

Regents University London

Program Overview

The BA (Hons) Fashion Marketing with Foundation at Regent's University London is designed for students who want an additional year of academic preparation before specialising in fashion marketing, branding, and communications. The Foundation Year develops essential academic, creative, and critical thinking skills, while the degree equips students with the knowledge to analyse consumer behaviour, forecast trends, create innovative marketing campaigns, and build successful fashion brands in the global industry.

Curriculum Structure

Foundation Year

The Foundation Year builds confidence in university-level study through modules including Critical Thinking, Writing for Success at University, and Politics, Society and Citizenship. Students strengthen their academic writing, research, communication, and creative problem-solving skills while developing a broader understanding of social, political, and cultural contexts that influence the creative industries.

Year 1

Students develop a strong understanding of the fashion industry through modules including Fashion Marketing Principles and Practice, Fashion Images, and Fashion Society and Culture. They explore marketing strategy, consumer behaviour, visual communication, branding, and fashion history while gaining practical experience in photography, styling, image editing, and the use of Adobe Creative Cloud to communicate brand identity.

Year 2

The second year expands students' strategic and commercial knowledge through modules such as Fashion Buying, Fashion Marketing Communications, and Fashion Styling and Trends. Students develop expertise in fashion retail, trend forecasting, digital communications, brand storytelling, and integrated marketing while applying their learning through an Industry Challenge, Enterprise Challenge, optional Placement, or Study Abroad opportunity.

Year 3

In the final year, students strengthen their professional capabilities through Innovation in the Fashion Environment, Fashion Marketing and Communication in Practice, and the two-part Major Project. They create integrated marketing campaigns, explore innovation and sustainability within fashion, and produce an industry-ready portfolio demonstrating their strategic thinking, creativity, and commercial awareness.

Focus Areas (String)

Fashion marketing, Fashion branding, Consumer behaviour, Digital marketing, Fashion communications, Fashion buying, Fashion styling, Trend forecasting, Luxury marketing, Brand storytelling, Retail marketing, Fashion business, Social media marketing, Integrated marketing campaigns

Learning Outcomes (String)

Develop strong academic and creative skills, Analyse consumer behaviour and fashion markets, Create integrated fashion marketing campaigns, Apply branding and visual communication techniques, Forecast fashion trends, Develop digital and social media marketing strategies, Evaluate fashion retail environments, Produce professional marketing communications, Build an industry-ready portfolio, Prepare for careers in the global fashion industry

Professional Alignment (Accreditation)

The programme is developed with input from fashion industry professionals and combines academic learning with live industry briefs, employer projects, guest speakers, networking opportunities, and professional portfolio development. Students gain practical experience solving real fashion marketing challenges while building connections across the fashion and luxury sectors.

Reputation (Employability Rankings)

Located in central London, one of the world's leading fashion capitals, Regent's provides students with direct access to global fashion brands, luxury retailers, creative agencies, and industry professionals. Students learn using professional resources such as Fashion Monitor and engage with guest speakers from organisations including Harrods, COS, Louis Vuitton, Vogue, New Look, Nespresso, and WGSN, helping them graduate with valuable industry experience and strong professional networks.

Experiential Learning (Research, Projects, Internships etc.)

The BA (Hons) Fashion Marketing with Foundation combines academic preparation with industry-focused practical learning, helping students build creative, commercial, and strategic skills before progressing to degree-level study. Throughout the programme, students work on live marketing briefs, develop branding campaigns, analyse consumer behaviour, and collaborate on real-world projects while benefiting from Regent's strong industry links and central London location. Learning is highly practical, with students producing professional content, presenting ideas, and building an industry-ready portfolio.

Foundation Year develops academic writing, research, critical thinking, communication, and creative problem-solving through modules such as Writing for Success at University, Critical Thinking, and Cultural Understanding, preparing students for specialist fashion marketing study.
Work on live fashion marketing briefs, applying branding, consumer research, campaign planning, and strategic marketing to solve real business challenges for fashion and lifestyle brands.
Complete projects both individually and in groups, reflecting professional fashion marketing practice while strengthening teamwork, leadership, presentation, and project management skills.
Develop integrated fashion marketing campaigns using market research, consumer insights, storytelling, influencer marketing, social media, collaborations, events, and pop-up concepts.
Gain practical experience in fashion photography, styling, image editing, visual communication, and layout design using Adobe Creative Cloud to produce professional marketing content.
Learn to analyse consumer behaviour, forecast trends, segment target audiences, and position fashion brands using industry marketing frameworks and commercial research techniques.
Access professional fashion industry resources, including Fashion Monitor, Regent's digital library collections, and specialist online databases that support fashion communication, media relations, and market research.
Learn from guest speakers and fashion industry professionals representing organisations such as COS, Harrods, Vogue, Louis Vuitton, New Look, Nespresso, and WGSN, gaining first-hand insight into branding, luxury marketing, retail, and creative communications.
Optional industry placement, allowing students to gain professional experience with fashion brands, luxury retailers, marketing agencies, creative studios, or media organisations while expanding their professional network.
Optional Study Abroad opportunity with one of Regent's international partner universities, providing exposure to global fashion markets, international consumer behaviour, and cross-cultural marketing strategies.
Produce an industry-ready Major Project and professional portfolio showcasing branding strategies, digital campaigns, creative content, fashion communications, and integrated marketing solutions.
Participate in campaign presentations, brand pitches, workshops, case studies, and collaborative projects, receiving feedback from tutors, peers, and industry professionals.
Take advantage of Regent's central London location by visiting London Fashion Week, fashion exhibitions, museums, luxury retailers, creative agencies, and industry events, using the city as an extension of the classroom.
Access the Regent's University Library, offering specialist books, academic journals, fashion marketing publications, trend forecasting resources, and digital databases to support research and creative project work.
Receive support from Careers, Enterprise and Industry Services, including career coaching, CV and portfolio reviews, employer networking, internship guidance, enterprise mentoring, and access to the Handshake careers platform for placements and graduate opportunities.

Progression & Future Opportunities

Graduates of the BA (Hons) Fashion Marketing with Foundation combine creative thinking with commercial expertise, enabling them to build successful careers across the global fashion, luxury, retail, and lifestyle sectors. The integrated Foundation Year strengthens academic and creative skills before students progress to specialist fashion marketing studies, preparing them for roles such as Fashion Marketing Executive, Brand Manager, Digital Marketing Specialist, and Fashion PR & Communications Executive. Through live industry projects, portfolio development, and direct engagement with leading fashion brands, graduates are equipped to succeed in both established organisations and entrepreneurial ventures.

Dedicated Careers, Enterprise and Industry Services: Students receive personalised career coaching, CV and portfolio reviews, interview preparation, employer networking events, enterprise mentoring, and access to the Handshake careers platform, connecting them with 650,000+ global employers for internships, placements, graduate roles, and freelance opportunities. Career support continues after graduation through Regent's alumni services.
Employment outcomes: While Regent's does not publish programme-specific salary figures, graduates are prepared for careers in fashion marketing, luxury branding, digital marketing, public relations, social media management, merchandising, e-commerce, retail marketing, trend forecasting, and creative communications. Students graduate with an industry-ready portfolio demonstrating branding strategies, integrated marketing campaigns, and digital content creation.
University–industry partnerships: Students work on live briefs with leading fashion brands, engage with guest speakers from organisations including Harrods, COS, Louis Vuitton, Vogue, New Look, Nespresso, and WGSN, and benefit from networking events, employer panels, and industry collaborations that strengthen professional connections.
Long-term professional value: Students develop expertise using industry-standard resources including Adobe Creative Cloud, Fashion Monitor, and specialist digital library resources while producing professional branding projects, fashion campaigns, consumer research, trend forecasting reports, and integrated marketing strategies that support long-term career development.
Graduation outcomes: Graduates leave with skills in fashion branding, consumer behaviour, digital marketing, fashion communications, content creation, trend forecasting, retail strategy, luxury marketing, and creative storytelling, enabling them to pursue careers with international fashion houses, luxury brands, retailers, media organisations, creative agencies, and e-commerce businesses worldwide.

Further Academic Progression:

After completing this programme, graduates can progress directly to MA International Fashion Marketing at Regent's University London or pursue postgraduate study in Luxury Brand Management, Fashion Business, Digital Marketing, Media and Communications, Creative Direction, Consumer Behaviour, Entrepreneurship, or an MBA. The professional portfolio, practical industry experience, and global business perspective developed throughout the programme also provide an excellent foundation for leadership roles, specialist consultancy, or launching an independent fashion or luxury brand.