BA Hons Fashion Marketing

3 Years On Campus Bachelors Program

Regents University London

Program Overview

The BA (Hons) Fashion Marketing at Regent's University London prepares students to become creative marketing professionals who can shape the future of global fashion brands. Combining fashion industry knowledge with branding, storytelling, consumer behaviour, digital marketing, and strategic communications, the programme equips students to create innovative campaigns, build brand identities, and drive commercial success across the international fashion sector.

Curriculum Structure

Year 1

Students build a strong understanding of the fashion industry through modules including Fashion Marketing Principles and Practice, Fashion Images, and Fashion Business. They explore how fashion brands communicate with consumers, analyse marketing campaigns, study consumer behaviour, and develop creative and commercial skills while learning the foundations of branding and fashion promotion.

Year 2

The second year focuses on developing strategic marketing expertise through modules such as Fashion Buying, Fashion Marketing Communications, and Fashion Styling and Trends. Students investigate trend forecasting, storytelling, fashion retail, digital communication, and brand development while responding to live industry briefs, collaborating with industry professionals, and enhancing their practical marketing skills through an Industry Challenge, Placement, or Study Abroad opportunity.

Year 3

In the final year, students strengthen their professional capabilities through modules including Innovation in the Fashion Environment, Fashion Marketing and Communication in Practice, and the Major Project. They create integrated multi-channel marketing campaigns, develop innovative brand strategies, explore emerging technologies and sustainability, and produce a professional portfolio that prepares them for careers within the global fashion industry.

Focus Areas (String)

Fashion marketing, Fashion branding, Consumer behaviour, Digital marketing, Fashion communications, Fashion buying, Fashion styling, Trend forecasting, Luxury marketing, Brand storytelling, Retail marketing, Fashion business, Social media marketing, Creative campaign development

Learning Outcomes (String)

Develop strategic fashion marketing knowledge, Analyse consumer behaviour and market trends, Create innovative fashion marketing campaigns, Apply branding and storytelling techniques, Develop digital and social media marketing strategies, Forecast fashion trends, Build integrated marketing communications, Evaluate fashion retail environments, Produce a professional marketing portfolio, Prepare for careers in the global fashion industry

Professional Alignment (Accreditation)

The programme is developed in collaboration with fashion industry professionals and combines academic learning with practical industry engagement through live briefs, guest speakers, networking opportunities, professional portfolio development, and employer-led projects. Students gain experience working on authentic fashion marketing challenges while building connections across the international fashion industry.

Reputation (Employability Rankings)

Located in central London, one of the world's leading fashion capitals, Regent's provides students with direct access to global fashion brands, creative agencies, luxury retailers, and industry professionals. Students benefit from guest lectures and collaborations with organisations including Harrods, COS, Louis Vuitton, Vogue, New Look, Nespresso, and WGSN, helping them build valuable industry networks and graduate with practical experience sought by employers.

Experiential Learning (Research, Projects, Internships etc.)

The BA (Hons) Fashion Marketing combines creative thinking with real-world business experience, enabling students to develop practical marketing, branding, and communication skills throughout the programme. Students work on live industry briefs, create integrated marketing campaigns, collaborate with fashion professionals, and gain direct exposure to London's global fashion industry. Through project-based learning, optional placements, and international opportunities, graduates build a professional portfolio that reflects current industry practice.

Work on live industry projects with fashion brands, responding to authentic marketing and branding briefs while developing strategic solutions for real clients.
Complete the Industry Challenge module, collaborating in teams to research markets, test creative concepts, and deliver professional marketing proposals to external industry partners.
Choose the Enterprise Challenge option to develop an original fashion business or brand concept, pitch ideas to an external panel, and create an entrepreneurial business plan.
Undertake an optional Industry Placement, gaining practical experience with approved fashion brands, marketing agencies, retailers, luxury businesses, or creative organisations while building professional networks.
Participate in an optional Study Abroad term at one of Regent's international partner universities, gaining global insight into fashion marketing and consumer behaviour.
Develop integrated fashion marketing campaigns, combining branding, content creation, digital communications, social media strategy, consumer research, and retail marketing for contemporary fashion businesses.
Work on collaborative group projects, presentations, brand strategy workshops, case studies, campaign planning exercises, and client pitches, strengthening teamwork, communication, leadership, and creative problem-solving skills.
Explore trend forecasting, fashion buying, visual merchandising, consumer behaviour, and fashion styling, applying these disciplines to practical commercial projects and marketing strategies.
Produce a professional Major Project and industry-ready portfolio that demonstrates expertise in fashion branding, campaign development, creative direction, and strategic marketing.
Attend guest lectures, networking events, and masterclasses delivered by fashion marketers, buyers, brand managers, creative directors, and industry professionals, providing valuable insight into current industry practice.
Benefit from Regent's central London location through visits to fashion exhibitions, museums, luxury retailers, galleries, trade events, and fashion districts, using the city as a living classroom for market research and creative inspiration.
Access the Regent's University Library, offering specialist books, fashion journals, WGSN-style trend resources, market research databases, company reports, and digital resources supporting fashion marketing and consumer research.
Learn in modern technology-enabled classrooms, collaborative creative spaces, seminar rooms, and presentation facilities, designed to support campaign development, branding workshops, and project-based learning.
Receive support from Careers, Enterprise and Industry Services, including career coaching, CV and portfolio reviews, employer networking, internship guidance, enterprise mentoring, and access to the Handshake careers platform for placements and graduate opportunities.

Progression & Future Opportunities

Graduates of the BA (Hons) Fashion Marketing develop the creative, strategic, and commercial expertise needed to build successful careers across the global fashion, luxury, and lifestyle industries. By combining fashion knowledge with branding, digital marketing, consumer behaviour, and creative communications, the programme prepares graduates for roles such as Fashion Marketing Manager, Brand Manager, Digital Marketing Executive, and Fashion PR & Communications Specialist. Through live industry projects and portfolio development, students graduate ready to work with established fashion brands, agencies, retailers, or launch their own creative ventures.

Dedicated Careers, Enterprise and Industry Services: Students receive personalised career coaching, CV and portfolio reviews, interview preparation, employer networking events, and lifelong careers support. They also gain access to the Handshake careers platform, connecting them with 650,000+ global employers for internships, placements, graduate roles, and freelance opportunities. Students interested in entrepreneurship can also access Regent's enterprise support and business mentoring.
Employment outcomes: While Regent's does not publish programme-specific salary figures, graduates are prepared for careers across fashion marketing, luxury branding, public relations, digital marketing, social media management, merchandising, trend forecasting, retail marketing, e-commerce, and creative communications. The course is designed to develop industry-ready graduates with strong portfolios and practical experience.
University–industry partnerships: Students work on live briefs with leading fashion brands, present campaign ideas to organisations such as Harrods and Depop, and learn from guest speakers, industry mentors, and high-profile alumni working across the fashion and luxury sectors. London's position as a global fashion capital also provides valuable networking opportunities with brands, agencies, and creative professionals.
Long-term professional value: Throughout the programme, students build an industry-ready portfolio featuring branding projects, digital campaigns, fashion photography, content creation, trend forecasting, and strategic marketing work using Adobe Creative Cloud and other industry-standard creative tools. This professional portfolio supports employment, freelance work, or launching a fashion business.
Graduation outcomes: Graduates leave with expertise in fashion branding, integrated marketing communications, consumer insights, digital marketing, social media strategy, creative content production, fashion retail, and trend analysis, preparing them for careers across fashion houses, luxury brands, creative agencies, retailers, e-commerce companies, and media organisations.

Further Academic Progression:

After completing this programme, graduates can progress to postgraduate study in areas such as MA International Fashion Marketing, MA Luxury Brand Management, MA Media and Communications, MBA, or other specialist master's degrees in fashion business, branding, digital marketing, public relations, creative direction, consumer behaviour, and entrepreneurship. The portfolio, professional industry experience, and global business perspective gained throughout the programme also provide an excellent foundation for leadership roles or launching an independent fashion or creative business.