Enter OTP
To successfully launch a new brand or collection, fashion marketers must seek creative ways to tell stories, keep track of trends, monitor brand reputations, influence customers and generate sales. In this course, you'll be introduced to the structure of the fashion industry and learn how marketing teams build strategies to ensure a seamless transition from concept to customer.Undertaking your own market research, you’ll learn to analyse and evaluate customer behaviour, predict their next actions, and develop strategies to entice new buyers. Using authentic storytelling techniques, you'll learn how to communicate a message behind a brand or collection, while effectively promoting its personality and values.
Higher Secondary School Certificate XII with a minimum of 65 - 70%. IELTS at 6.0 with no less than 5.5 in each category. 300-500 word personal statement, IB: 24 points.
BuyersDigital marketers/PRsStylistsTrend forecastersVirtual merchandisersBrand managers
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Regents University London
