BA Hons Fashion Marketing with Foundation

4 Years On Campus Bachelors Program

Regents University London

Program Overview

The BA (Hons) Fashion Marketing with Foundation at Regent's University London is designed for students who want an additional year of academic and creative preparation before specialising in the global fashion industry. The integrated Foundation Year develops essential study, communication, and creative skills, while the degree equips students with expertise in fashion branding, consumer behaviour, digital marketing, trend forecasting, and strategic communications to prepare them for careers with leading fashion and luxury brands.

Curriculum Structure

Foundation Year

The Foundation Year builds academic confidence and creative thinking through modules including Critical Thinking, Writing for Success at University, and The Creative Designer. Students strengthen their research, communication, visual storytelling, and design skills while exploring cultural understanding and creative problem-solving, preparing them for specialist study in fashion marketing.

Year 1

Students develop a solid understanding of the fashion industry through modules including Fashion Marketing Principles and Practice, Fashion Images, and Fashion Business. They explore branding, consumer behaviour, marketing communications, and fashion promotion while developing creative and commercial skills that underpin successful fashion marketing strategies.

Year 2

The second year focuses on advanced marketing practice through modules such as Fashion Buying, Fashion Marketing Communications, and Fashion Styling and Trends. Students investigate trend forecasting, digital communication, retail strategy, and brand development while gaining practical experience through an Industry Challenge, Placement, or Study Abroad opportunity.

Year 3

In the final year, students strengthen their strategic and professional capabilities through modules including Innovation in the Fashion Environment, Fashion Marketing and Communication in Practice, and the Major Project. They develop integrated marketing campaigns, explore sustainability and emerging technologies, and produce a professional portfolio that showcases their creative and commercial expertise to future employers.

Focus Areas (String)

Fashion marketing, Fashion branding, Consumer behaviour, Digital marketing, Fashion communications, Fashion buying, Fashion styling, Trend forecasting, Luxury marketing, Brand storytelling, Retail marketing, Fashion business, Social media marketing, Creative campaign development

Learning Outcomes (String)

Develop strong academic and creative skills, Apply strategic fashion marketing principles, Analyse consumer behaviour and fashion trends, Create integrated fashion marketing campaigns, Develop branding and storytelling strategies, Apply digital and social media marketing techniques, Forecast emerging fashion trends, Evaluate fashion retail environments, Produce a professional marketing portfolio, Prepare for careers in the global fashion industry

Professional Alignment (Accreditation)

The programme is developed with input from fashion industry professionals and combines academic learning with practical industry engagement through live briefs, guest speakers, networking events, portfolio development, and employer-led projects. Students gain real-world experience by responding to authentic fashion marketing challenges while building professional connections across the global fashion and luxury industries.

Reputation (Employability Rankings)

Located in central London, one of the world's leading fashion capitals, Regent's provides students with direct access to fashion brands, luxury retailers, creative agencies, and industry professionals. Students benefit from collaborations with organisations such as Harrods, COS, Louis Vuitton, Vogue, New Look, Nespresso, and WGSN, helping them graduate with valuable industry experience, professional networks, and a portfolio aligned with current employer expectations.

Experiential Learning (Research, Projects, Internships etc.)

The BA (Hons) Fashion Marketing with Foundation combines academic preparation with industry-focused, practical learning that helps students build professional marketing and branding skills from the start of their studies. During the Foundation Year, students strengthen their creative thinking, communication, and research abilities before progressing to live industry projects, fashion marketing campaigns, brand strategy, and collaborative commercial challenges. Studying in central London also provides direct access to global fashion brands, luxury retailers, creative agencies, and major fashion events, allowing students to connect classroom learning with the international fashion industry. Practical learning opportunities include:

Foundation Year modules such as The Creative Designer and The Creative in Context, where students develop creative thinking, visual communication, research methods, academic writing, and collaborative design skills while building a portfolio for degree-level study.
Work on live industry projects, responding to authentic fashion marketing and branding briefs while developing strategic solutions for fashion brands and presenting ideas to industry professionals.
Complete the Industry Challenge module, collaborating in teams to research consumer markets, test campaign concepts, and deliver professional marketing proposals for real-world business challenges.
Choose the Enterprise Challenge option to create an original fashion business or brand concept, pitch ideas to an external panel, and develop an entrepreneurial business plan with guidance from industry experts.
Optional Industry Placement, allowing students to gain practical workplace experience with approved fashion brands, luxury retailers, marketing agencies, or creative businesses while developing professional networks.
Optional Study Abroad opportunity at one of Regent's international partner universities, providing exposure to global fashion markets, international consumer behaviour, and cross-cultural marketing practices.
Develop integrated fashion marketing campaigns, combining branding, digital marketing, social media strategy, content creation, trend forecasting, consumer research, and retail marketing for contemporary fashion businesses.
Participate in collaborative group projects, brand strategy workshops, campaign planning exercises, client presentations, and case studies, strengthening leadership, teamwork, communication, and creative problem-solving skills.
Explore fashion buying, styling, trend forecasting, visual merchandising, luxury branding, and consumer behaviour, applying these disciplines to practical commercial projects and marketing strategies.
Produce a professional Major Project and industry-ready portfolio that showcases expertise in branding, fashion communications, digital marketing, and strategic campaign development.
Attend guest lectures, networking events, industry workshops, and masterclasses delivered by fashion marketers, buyers, creative directors, brand managers, and luxury industry professionals.
Benefit from Regent's central London location through visits to fashion exhibitions, museums, galleries, luxury retailers, trade events, and fashion districts, using the city as a live environment for market research and creative inspiration.
Access the Regent's University Library, offering specialist fashion books, marketing journals, trend forecasting resources, market research databases, company reports, and digital resources supporting fashion marketing and consumer research.
Learn in modern technology-enabled classrooms, collaborative creative spaces, seminar rooms, and presentation facilities designed to support campaign development, branding workshops, and project-based learning.
Receive support from Careers, Enterprise and Industry Services, including career coaching, CV and portfolio reviews, employer networking, internship guidance, enterprise mentoring, and access to the Handshake careers platform for placements and graduate opportunities.

Progression & Future Opportunities

Graduates of the BA (Hons) Fashion Marketing with Foundation develop the creative, commercial, and strategic expertise needed to build successful careers across the global fashion, luxury, and lifestyle industries. The integrated Foundation Year provides a strong academic and creative base before students progress to specialist fashion marketing studies, preparing them for roles such as Fashion Marketing Manager, Brand Manager, Digital Marketing Executive, and Fashion PR & Communications Specialist. Through live industry projects, portfolio development, and direct engagement with leading brands, graduates leave ready to contribute to international fashion businesses or launch their own creative ventures.

Dedicated Careers, Enterprise and Industry Services: Students receive personalised career coaching, CV and portfolio reviews, interview preparation, employer networking events, and access to the Handshake careers platform, connecting them with 650,000+ global employers for internships, placements, graduate roles, and freelance opportunities. Students can also access enterprise mentoring and business support to develop their own fashion or creative businesses.
Employment outcomes: While Regent's does not publish programme-specific salary figures, graduates are equipped for careers in fashion marketing, luxury branding, digital marketing, fashion buying, merchandising, public relations, social media management, retail marketing, trend forecasting, e-commerce, and creative communications. The course places a strong emphasis on producing an industry-ready portfolio and gaining practical experience through live client work.
University–industry partnerships: Students present campaign ideas to organisations including Harrods, Tom Ford Beauty, and Depop, while learning from senior professionals from Chanel, FARFETCH, Mulberry, Harrods, McQueen, Amazon Fashion, COS, Louis Vuitton, Burberry, Vogue, H&M, Zalando, and Business of Fashion through live briefs, review panels, guest lectures, and networking events.
Long-term professional value: Students graduate with a professional portfolio showcasing branding projects, integrated marketing campaigns, fashion photography, digital content, trend forecasting, and creative strategy. They also gain experience using industry-standard resources including Adobe Creative Cloud, Fashion Monitor, WGSN, Statista, ProQuest, and Business of Fashion, providing skills that are highly valued by employers.
Graduation outcomes: Graduates develop expertise in fashion branding, consumer behaviour, digital marketing, social media strategy, luxury marketing, trend forecasting, content creation, retail marketing, and creative communications, preparing them for careers with fashion houses, luxury brands, retailers, agencies, e-commerce companies, and media organisations worldwide.

Further Academic Progression:

After completing this programme, graduates can progress directly to MA International Fashion Marketing at Regent's University London or pursue postgraduate study in Luxury Brand Management, Fashion Business, Digital Marketing, Media and Communications, Creative Direction, Consumer Behaviour, Entrepreneurship, or an MBA. The professional portfolio, industry experience, and international perspective gained throughout the programme also provide a strong foundation for leadership roles, launching an independent fashion business, or specialising in luxury brand strategy.