BA (Hons) in Fashion Business, Digital Communication & Media

3 Years On Campus Bachelors Program

Istituto Marangoni London

Program Overview

The course explores the role of social media in contemporary culture and politics. It examines the concepts of sharing and privacy, remixing cultures, modern journalism, and communication. Additionally, the course teaches students about the philosophy, growth, and significance of social media in business. Students will learn how to use popular social media platforms like Facebook, Instagram, Pinterest, and Twitter to promote brands and products, connect with consumers, and develop a loyal following. The course focuses on traditional and digital marketing, editorial skills for digital PR, fashion writing and copyediting, digital storytelling and publication advertising, finance and budget management, media planning, creative direction, and fashion shooting. An important aspect of the course is the creation of content and the development of skills in public relations and digital communication. Students will learn how to use multimedia tools, including social media, video, and content management, to enhance their digital communication abilities.

Program Key Stats

£21,100



Eligibility Criteria

2.5
27
60

NA
6.0

Additional Information & Requirements

Career Options

  • Creative director
  • Art director
  • Image consultant
  • Personal stylist
  • Wardrobe consultant
  • Personal shopper

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