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3 Years On Campus Bachelors Program
Istituto Marangoni LondonThe course teaches participants how to select and purchase luxury fashion products for different types of retailers, including high street brands, boutiques, independent fashion labels, and e-commerce retail outlets. The curriculum covers various business models, such as innovation, new media, and technology, that are relevant to the global buying process. In addition, the course explores important topics such as trends, stock mix, buying calendars, range planning, pricing strategies, profitability, negotiation techniques, pricing issues, merchandising, budgets, JIT ordering, distribution channels, and supplier lead times.
Buyers need to be both creative and business-minded, possessing strong merchandising and analytical skills to successfully manage the supply chain. Predicting sales and customer demand is crucial to the success of a fashion company, and buyers learn how to anticipate trends through careful analysis of fashion weeks, research, investigation of target audiences, and evaluation of current issues in the industry, including sustainability and new media influences. Participants also learn how to make detailed analyses of past sales records to predict future sales and explore the technical and theoretical aspects of a buying campaign and the impact of merchandising and visual display on sales.
The course provides hands-on learning opportunities working on buying campaigns and collaborating with international companies on industry projects and case studies. Additionally, classes in fashion context and culture help participants develop the necessary skills to make a critical assessment of a brand or client's lifestyle and legacy. By specializing in buying as part of the fashion business study pathway, participants complete the course with a distinct professional profile highly sought after in the fashion and luxury buying industry.
If you want to apply for a full-time undergraduate program at Istituto Marangoni London, you have two options: applying through UCAS or directly to the institute. UK applicants must use UCAS, but if they choose to apply directly, Istituto Marangoni may be able to complete their UCAS application for them. International applicants have three ways to apply: through UCAS, directly to the institute, or via official agents/representatives in their country. If international applicants choose to apply directly, Istituto Marangoni may also be able to complete their UCAS application. To apply, applicants must submit a completed application form, a signed personal statement, two passport-size photos, and a copy of their high-school diploma or school certificates (or a notarized copy and official translation in English for BA degree courses at London and Paris schools). They must also provide a copy of their personal passport and proof of English language proficiency (for Tier 4 General visa applicants at London School and non-native English speakers at London and Paris schools). UK applicants must have a minimum of 80 UCAS Tariff Points (or equivalent), and French and Italian students must have a baccalauréat or high-school diploma, respectively. Students who pass the Foundation Year in Milano or London are also eligible to progress. Further guidance for London applicants can be found on the Istituto Marangoni website. If you are a non-native English speaker applying to the London or Paris schools, you must show proof of English language proficiency at CEFR Level B2, which can be demonstrated with an IELTS overall score of 6.0 without any score lower than 5.5 or an equivalent test or qualification.
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