Digital Media BA (Hons)

If you’re thinking about studying the BA (Hons) in Digital Media at Keele University, this programme isn’t just about theory — it’s designed to give you practical, hands-on experience so you can build real skills in creating, analysing, and shaping digital media content. From the very start, you’ll get to work with production tools, explore how media influences society, and develop a creative portfolio that will set you up for life after university.

Here’s how you’ll gain real-world experience, use dedicated facilities, and grow professional skills on this degree:

Experiential Learning:

On this programme, you’ll be fully immersed in both the creative and critical sides of digital media — learning not only how media is made, but how it affects audiences and how you can use it to make an impact. You’ll have access to production facilities, including film, sound, and image-based tools, through Keele’s Media Suite.

• Practical assessments: Most of your work is coursework-based, so you’ll be applying theory in real projects instead of just writing essays.

• Flexible pathways: You can choose options like placement years or international study, giving you the chance to test out your skills in real-world settings.

Here are some specific experiential elements and facilities you can expect:

• Media Suite access: Work with professional-grade recording equipment, studios, and editing suites for film, sound, and image production.

• Content-focused modules: Many modules focus on creating real content — from video and audio to web projects — with authentic assignments rather than traditional exams.

• Team projects: Collaborate on group projects like media production briefs or industry-style challenges, giving you hands-on experience across different formats.

• Portfolio development: By the time you graduate, you’ll have a professional-quality portfolio showcasing your work to potential employers.

• Analytical skills: Alongside creating content, you’ll explore audience research, digital platform analysis, and social media culture, developing critical thinking and analytical abilities.

• Transferable skills: Authentic assessments help you gain practical skills in communication, content creation, problem-solving, and project management.

Joining this course means more than just learning about digital media — it means becoming a practitioner. You’ll learn how to conceive ideas, plan projects, execute them, evaluate their impact, and reflect on how they influence society. By the end, you’ll be ready to step confidently into the professional world.

Progression & Future Opportunities

Graduates of BA (Hons) Digital Media at Keele University step confidently into the dynamic world of digital creativity, equipped with versatile skills in design, content creation, and communication. Many find rewarding roles in fast-evolving industries such as media production, marketing, and digital communications. Typical career paths include Digital Content Creator, Social Media Manager, Digital Marketing Executive, and Multimedia Producer.

Your future is well-supported at Keele through:

• Career and Employability Support: Keele’s dedicated Careers and Employability team provides tailored advice, internship connections, and portfolio-building guidance to help students stand out in the digital job market.

• Strong Graduate Outcomes: Keele ranks highly for employability, with 96% of graduates in work or further study within fifteen months of completing their degree (Graduate Outcomes, 2019/20).

• Industry Collaboration: Students benefit from Keele’s partnerships with creative agencies, digital start-ups, and media organizations, gaining real-world experience through placements and live projects.

• Long-term Accreditation Value: This degree develops transferable, future-focused digital skills recognized across multiple sectors—from creative industries to corporate communications.

• Graduate Success: Alumni have progressed into roles across marketing, digital production, and communication agencies, while others have launched their own creative ventures.

Further Academic Progression:
Graduates can advance their studies through postgraduate degrees such as MA in Media and Communications, MA in Digital Marketing, or related fields in Creative Industries and Digital Design, either at Keele or other leading universities. These advanced programs allow students to deepen their expertise and specialize in areas like digital strategy, user experience design, or content innovation.