Digital Media and Culture BA

3 Years On Campus Bachelors Program

Kings College London

Program Overview

The Digital Media and Culture BA at King’s College London offers students an immersive exploration of digital media, culture, and internet studies, combining theoretical insight with practical skills. Ideal for those curious about how technology shapes society, students will study topics such as AI, social media, data science, and digital politics to understand the social, political, and economic impact of the digital world.

Curriculum Structure:
Year 1: Students build a solid foundation in digital media and culture through core modules like Digital Media and Society, Introduction to Digital Culture, and Research Skills for Digital Studies. This year emphasizes critical thinking, basic analytical techniques, and understanding how digital technologies influence everyday life.

Year 2: The focus shifts to more specialized topics, including Data and Society, Digital Politics, and Media and Communication Theory, enabling students to examine digital phenomena in-depth. They also refine research methods, exploring case studies and practical applications in media analytics and online cultures.

Year 3: In the final year, students undertake advanced modules such as Digital Culture in Context, Social Media and Society, and an independent Research Project. This year emphasizes independent research, critical analysis, and preparing for professional or academic futures in digital industries.

Focus Areas: Digital media theory, internet studies, social media, AI, data analytics, digital politics, cultural analysis

Learning Outcomes: Develop critical understanding of digital culture, apply research methods, analyze social and political implications of technology, gain practical digital media skills

Professional Alignment (Accreditation): Prepares students for careers in digital media, creative industries, journalism, publishing, digital curation, and management

Reputation (Employability Rankings): King’s College London is recognized globally for world-leading research in digital culture and consistently ranks highly in employability and academic reputation metrics.

Experiential Learning (Research, Projects, Internships etc.)

At King’s College London, the Digital Media and Culture BA offers students a rich environment to gain hands-on experience and practical skills in understanding and shaping the digital world. The program combines critical theory with real-world applications, giving you opportunities to engage with cutting-edge digital tools, collaborative projects, and research-led learning. Students benefit from a variety of facilities, digital platforms, and central London’s vibrant cultural and media landscape to support experiential learning:

  • Digital Labs and Media Suites: Access to advanced software and hardware for digital content creation, data visualisation, and multimedia projects.

  • Collaborative Group Projects: Opportunities to work in teams, tackling real-world challenges in digital media and culture.

  • Internships and Industry Placements: Practical exposure through partnerships with media companies, cultural organisations, and digital institutions in London.

  • Field Trips and Cultural Visits: Engage with exhibitions, media hubs, and tech organisations, leveraging King’s central London location.

  • Research Skills Development: Training in digital research methods, including social media analytics, data journalism, and AI-driven media studies.

  • Libraries and Archives: Extensive access to the Maughan Library and other King’s collections for both digital and traditional media research.

  • Institute Access: Opportunities to collaborate with King’s research centres specialising in digital culture, politics, and social media studies.

This program ensures you don’t just study digital media—you experience it, analyse it, and contribute to its future.

Progression & Future Opportunities

Graduates from the Digital Media and Culture BA at King’s College London are well-prepared to enter a dynamic digital sector, equipped with critical insights into social, political, and economic dimensions of digital life. Typical roles include digital marketing specialist, data journalist, social media manager, and content strategist:

  • University Career Services: King’s Careers & Employability team offers tailored support including CV workshops, internship placements, networking events, and one-to-one career coaching to help students secure roles in the creative and digital industries.

  • Employment Stats & Salary Figures: Graduates report strong employability outcomes, with many entering competitive roles in the creative, media, and tech sectors; starting salaries typically range from £25,000 to £35,000, depending on the sector and role.

  • University–Industry Partnerships: Students benefit from connections with London’s vibrant creative and digital industries, including collaborations with media organisations, tech companies, and cultural institutions, providing real-world experience and networking opportunities.

  • Long-Term Accreditation Value: King’s College London is internationally recognised, offering graduates a respected degree that enhances career credibility and professional mobility worldwide.

  • Graduation Outcomes: Alumni move into careers across media, publishing, marketing, digital strategy, cultural management, and emerging tech sectors, combining analytical and creative skills.

Further Academic Progression:
Graduates can pursue advanced studies such as a Master’s in Digital Media, Cultural Studies, Data Analytics, or Media Management, or even research-focused degrees leading to PhD opportunities in digital culture, communications, or related interdisciplinary fields.

Program Key Stats

£29,000
£9,535
£ 29
Sept Intake : 14th Jan


13 %
No
No

Eligibility Criteria

AAB
N/A
35
83

N/A
N/A
7.0
100

Additional Information & Requirements

Career Options

  • Social Media Manager
  • Content Strategist
  • Digital Marketing Specialist
  • SEO Analyst
  • UX/UI Designer
  • Multimedia Producer
  • Digital Journalist
  • Online Community Manager
  • Brand Consultant
  • E-commerce Manager
  • Digital Analyst
  • Creative Director
  • Web Content Editor
  • Video Game Writer
  • Cultural Researcher

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