Digital Media, Public Relations and Advertising BA Honours

At the University of Westminster, the Digital Media, Public Relations and Advertising BA (Hons) immerses students in hands-on experiences that prepare them for the fast-paced media industry. From the start, you’ll engage in practical content creation, multimedia production, and real-world storytelling, building a professional portfolio. The program offers access to industry-standard facilities, expert-led workshops, and opportunities to work directly on client briefs, ensuring you graduate with both the creative and strategic skills that employers value.

You’ll also benefit from the university’s strong industry connections through optional placements or international study experiences, gaining insights into global media practices. This blend of academic knowledge and professional practice ensures that your learning is dynamic, applied, and relevant to today’s digital landscape.

Experiential learning includes:

• Industry-standard digital media labs for video, audio, and interactive content production

• Participation in Smoke Media, the award-winning student-led media outlet

• Work placement year or optional international experience year to gain real-world exposure

• Collaborative group projects simulating professional marketing and PR campaigns

• Use of digital tools such as UX design software, social media analytics platforms, and multimedia editing suites

• Field trips and guest lectures from media professionals to understand industry trends

• Dedicated library resources and research support for media and communication studies

• Opportunities to pitch campaigns and create content for real clients, integrating theory with practice

Future Progression & Opportunities: Graduates from the Digital Media, Public Relations and Advertising BA (Hons) program at the University of Westminster are well-equipped to step into dynamic roles in the media and communication industries, with typical positions including digital marketing executive, public relations officer, content strategist, or social media manager. The degree prepares you to craft compelling digital campaigns, engage audiences effectively, and adapt to fast-changing media landscapes:

• University Careers & Employability Services: Offer one-to-one career coaching, CV workshops, and industry networking events to boost employability.

• Employment stats & salary: Westminster graduates enjoy strong employment outcomes, with many securing roles within six months and starting salaries ranging from £24,000–£30,000.

• University–Industry Partnerships: Collaborations with media organizations and agencies provide live briefs, placements, and mentoring opportunities.

• Long-term accreditation value: TEF Silver award ensures recognized teaching excellence and graduate readiness in the professional world.

• Graduation outcomes: Students gain a professional portfolio, real-world project experience, and practical digital media skills that employers value.

Further Academic Progression: Graduates can enhance their expertise by pursuing master’s degrees in Digital Media, Marketing, Strategic Communication, or related fields, or explore professional certifications in PR, advertising, and content strategy to advance leadership opportunities.