Digital Media Production BA Honours

3 Years On Campus Bachelors Program

University of Westminster

Program Overview

The Digital Media Production BA Honours at the University of Westminster is a hands-on course designed to equip students with the skills to create professional content across digital platforms. Ideal for creative and tech-savvy individuals, it blends media production, storytelling, and research to prepare students for dynamic careers in the digital media industry.

Curriculum Structure:

Year 1:
Students begin with a shared foundation alongside other Digital Media BA pathways, covering core modules like Creating Digital Content, Digital Media and Society, and Storytelling across Platforms. This year emphasizes developing a portfolio, understanding media concepts, and gaining practical skills in content creation and research.

Year 2:
The focus shifts to advanced digital production, with core modules Theories of Media and Communication and Working in Digital Media 1, alongside pathway modules such as Mobile First: Video and Social Media Content and Podcast and Audio Production. Students refine their technical skills, pitch content, and explore optional modules like Commercial Music Radio Production or Web Design to customize their expertise.

Placement/International Experience Year (Optional):
Students may undertake a Digital Media Extended Work Placement or study abroad through the Digital Media Study Abroad module, gaining real-world experience and global industry exposure.

Year 3:
The final year focuses on advanced projects and professional practice, with core modules Digital Media Project and Dissertation or Individual Practice Project, alongside the pathway module Advanced Content Creation with AI. Optional modules such as Final Project (Documentary and Factual Production) or User Experience (UX) and App Design allow students to specialize and showcase their creative and technical skills.

Focus Areas: Media production, storytelling, web design, audio and visual content, digital communication, AI in media.
Learning Outcomes: Graduates will be able to produce professional digital content, apply media theory, lead creative projects, and adapt to evolving media technologies.
Professional Alignment (Accreditation): TEF Silver for teaching, learning, and student outcomes.
Reputation (Employability Rankings): Strong industry links and practical experience opportunities enhance employability; University recognized for media and communication excellence.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Westminster, the Digital Media Production BA (Hons) program offers a deeply practical learning experience that equips students with real-world skills across digital media platforms. From audio and video storytelling to web design and AI-driven content creation, students gain hands-on experience using industry-standard tools and techniques. The program emphasizes teamwork, creative problem-solving, and professional practice, ensuring graduates are ready to enter the fast-evolving media industry. Learning is supported by expert faculty, cutting-edge facilities, and strong industry links, allowing students to develop both technical and conceptual expertise.

Experiential learning includes:

  • Professional studios and editing suites for audio, video, and multimedia production

  • Industry-standard software, including AI tools for advanced content creation

  • Student-led Smoke Media, offering real-world content production opportunities

  • Group projects and collaborative assignments reflecting workplace scenarios

  • Work placement year or international study year to gain practical experience and global exposure

  • Field trips and guest lectures from media professionals

  • Access to libraries and specialized media resources for research and content development

  • Pathway modules like Podcast and Audio Production, Mobile First Video, and Web Design for hands-on skill building

  • Final year projects and individual practice to showcase creative and technical competencies

This combination of practical training, professional tools, and industry engagement ensures students leave the program highly employable and ready to thrive in digital media careers.

Progression & Future Opportunities

 

Graduates from the Digital Media Production BA Honours are equipped to step confidently into the dynamic media industry, combining practical skills with critical understanding. Typical roles include digital content creator, multimedia producer, social media strategist, and audio-visual storyteller:

  • University Careers Support: The Westminster Careers and Employability Service provides tailored guidance, CV workshops, mock interviews, and connections with industry mentors.

  • Employment Stats & Salary: Graduates enjoy strong employability, with many securing positions in top media organisations; starting salaries typically range from £22,000 to £30,000, with growth as experience increases.

  • Industry Partnerships: Students benefit from collaborations with leading media companies, offering opportunities for live projects, work placements, and real-world experience.

  • Accreditation Value: The program’s TEF Silver recognition highlights its high-quality teaching and strong student outcomes.

  • Graduation Outcomes: Alumni have successfully launched careers in television, radio, digital platforms, and creative agencies, often progressing quickly into senior or specialised roles.

Further Academic Progression:
Graduates can continue their studies through postgraduate degrees in media production, digital communications, or specialized fields such as interactive media, audio-visual storytelling, or digital marketing, enhancing both expertise and career prospects.

Program Key Stats

£17,600
£9,535
£ 29
Sept Intake : 14th Jan


No
No

Eligibility Criteria

CCC
3.0
24
70

N/A
N/A
6.5
88

Additional Information & Requirements

Career Options

  • Digital Content Creator
  • Social Media Manager
  • Video Producer
  • Multimedia Journalist
  • Motion Graphics Designer
  • Podcast Producer
  • Film/TV Editor
  • Digital Marketing Specialist
  • Animation Designer
  • UX/UI Content Designer
  • Broadcast Technician
  • Creative Director
  • Web Content Manager
  • Advertising Copywriter
  • Interactive Media Developer

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