3 Years On Campus Bachelors Program
This degree focuses on strategic marketing communications, brand management, and digital media, equipping students with the skills to design campaigns and analyze consumer behavior. It develops competencies in visual storytelling, audience segmentation, and digital content strategies across platforms.
Module Overview:
Core topics include marketing principles, consumer psychology, digital marketing, branding, public relations, and campaign management. The program emphasizes data-driven decision-making and cross-channel communication strategies.
Ranking:
Gold Teaching Excellence Framework (TEF)
Top 30 for research impact (REF 2021)
Work Placement Year: Optional year-long placement (7–12 months) in marketing roles
International Experience Year: Opportunity to study abroad at partner institutions
Live client projects and campaign simulations to develop real-world marketing solutions
Internships available
Guest lectures and industry engagement through Bangor Business School’s wider professional network
Career Support:
Work Placement Programme: Assistance with securing marketing internships in the UK and abroad
Annual career fairs with industry professionals and alumni
Employability workshops: Including CV writing, interview preparation, and personal branding
Further Academic Progression: Options include MSc Digital Marketing or MBA (separate programs)
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