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The BA (Hons) Business with Marketing at Birmingham City University equips students with a solid foundation in business functions while offering a specialist focus on marketing strategy, communications, and digital transformation. Aligned with the UN’s Principles for Responsible Management Education (PRME), the course integrates ethical decision-making and sustainability into every level of study. Based at the vibrant City Centre Campus, students benefit from close links with local businesses, opportunities to work on real client briefs via The Link Agency, and entrepreneurial support from STEAMhouse and The Hatchery.
Course overview
Year 1: Introduction to Business Functions, Principles of Marketing, Digital Business, Business Environment
Year 2: Marketing Communications, Consumer Behaviour, Data Analysis for Decision-Making, and Strategic Business Issues
Year 3: Global Strategy, Brand Management, Ethical and Sustainable Marketing, plus a major research project or consultancy brief
Optional Placement Year
Real-world consultancy briefs via The Link Agency with local clients
Develop and pitch business ideas through STEAMhouse Hatchery
Optional placement year after Year 2 to gain hands-on industry experience
Courses integrate global issues like climate change and digital disruption
Use professional tools including SPSS, NVivo, and Stata
Engage in field trips and attend industry workshops included in tuition
Graduates progress into marketing, business development, and management roles across sectors
Option to pursue postgraduate study in marketing or business disciplines
Access to professional development tools and BCU's Careers+ support
Preparation for chartered marketing qualifications or entrepreneurship pathways
IELTS: 6.0 overall, with no component below 5.5Requires the 12th Standard average of 60% with a minimum of 60% in Maths. Maths at Standard 10 with 65% from the Central Board and CICSE Board is accepted.SAT (Reasoning) with a combined score from 2 subjects of 1100 out of 1600TOEFL: Overall 80 with 20 in reading, 18 in listening, 21 in speaking and 19 in writingPersonal statement required.Marketing executivedigital marketing specialistbrand managerbusiness development managermarket research analyst
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Birmingham City University
