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3 Years On Campus Bachelors Program
Bournemouth UniversityThe BA (Hons) Business & Management (Marketing) at Bournemouth University combines business fundamentals with specialist marketing knowledge, preparing students to lead marketing strategies across global and digital contexts. With over 35 years of expertise in delivering business and marketing education, this program equips graduates with the strategic insight, digital skills, and creative acumen to excel in diverse industries.
This course is accredited by four major professional bodies, ensuring a curriculum that aligns with employer expectations. Graduates gain a Chartered Institute of Marketing (CIM) Professional Certificate, as well as a CMI Level 5 Certificate in Management & Leadership, enhancing leadership potential and employability.
Professional Accreditations: AACSB, CIM, IDM, and CMI
Course overview:
Year 1: Developing Management Competencies, Global Business Environment, Introduction to Accounting
Year 2: Recruiting, Selecting & Retaining Talent, Strategic Management, along with optional modules
Year 3 (or 4 with placement): Business Futures, Organisational Leadership, Global Strategic Marketing, Project/ Dissertation, along with optional modules
30-Week Placement: Gain industry experience in marketing agencies, corporations, or start-ups
Study Abroad: Spend a semester at one of BU’s global partner universities
Professional Memberships: Student access to CIM and IDM resources and events
Final year Project/ Dissertation
Prepares graduates for leadership roles in marketing, branding, and communications
Eligibility for additional CIM/IDM certifications after graduation
Access to BU Career Zone for internships, marketing job fairs, and mentoring
Placement and CV Support via the Business School Employability Team
Average earnings: £30,000, 15 months after the course
A-level: 120-128 tariff points including a minimum of 2 A-levels or equivalent. IELTS: 6.0 overall with no individual element below 5.5If you do not meet the standard entry requirement, you may want to consider the Foundation Year, a one-year course that will prepare you for degree-level study.Reference and Personal Statement requiredAcademic Achievements & Work Experience considered for an offerMarketing ManagerBrand StrategistDigital Marketing ExecutiveMarket Research AnalystSocial Media ManagerAdvertising Account Executive
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