BSc in Business Administration: Media and Communications

3 Years On Campus Bachelors Program

European School of Economics London

Program Overview

A bachelor's degree in media and communication is an undergraduate program that provides students with a comprehensive understanding of the various forms of media and communication. This degree program typically covers topics such as journalism, broadcasting, public relations, advertising, digital media, and social media.

The curriculum includes both theoretical and practical components, allowing students to develop a strong foundation in communication theories, media production, media ethics, and media research. Students will learn about the impact of media on society, as well as how to effectively create and disseminate messages across different media platforms.

Throughout the program, students will also develop skills in critical thinking, problem-solving, and effective communication, which are essential for success in the media and communication industry. Graduates of this degree program can pursue careers in a variety of fields, including journalism, advertising, public relations, marketing, broadcasting, digital media, and social media management. They may also choose to pursue advanced degrees in related fields such as media studies, communication studies, or journalism.

Program Key Stats

£ 22,000
Sept Intake : 25th Jan


Eligibility Criteria

2
24
50

NA
6.0
90

Additional Information & Requirements

Career Options

  • There are many career opportunities in the field of media and communication for those who hold a bachelor's degree in the discipline
  • Here are some common careers in media and communication: Journalist: Journalists report news stories for newspapers
  • magazines
  • TV
  • and online media outlets
  • They investigate stories
  • interview sources
  • and write and edit articles
  • Public Relations Specialist: PR specialists manage the image and reputation of individuals or organizations
  • They write press releases
  • pitch stories to the media
  • and manage social media accounts
  • Advertising Account Executive: Account executives manage advertising campaigns for clients
  • working with creative teams to develop ads for print
  • TV
  • radio
  • and digital media
  • Social Media Manager: Social media managers develop and implement social media strategies for businesses or individuals
  • They create content
  • manage accounts
  • and track metrics to measure success
  • Broadcast News Analyst: Broadcast news analysts report on current events for TV and radio broadcasts
  • They analyze and interpret news stories and provide commentary
  • Media Planner: Media planners work with advertising agencies to create advertising campaigns
  • They research and analyze media outlets to determine the best advertising channels for their clients
  • Content Creator: Content creators develop content for websites
  • blogs
  • social media
  • and other digital media channels
  • They create written
  • visual
  • and audio content to engage audiences and drive traffic to websites
  • These are just a few examples of the many career opportunities available to graduates with a degree in media and communication

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