This program in Business & Digital Marketing offers two pathways to earn a BSc(Hons) degree: completing the program in three years or pursuing it with a placement year. The curriculum aims to provide a well-rounded learning experience by requiring students to take one module from each of the three categories offered each term. The 'External' modules concentrate on market research, customers, and industry partners, while the 'Internal' modules delve into the management of businesses, including finances, operations, and personnel.
Lastly, the 'You' modules focus on personal growth, encompassing creativity, self-reflection, and specialized knowledge.



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