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The BA (Hons) Business Management with Events at Keele University blends comprehensive business management education with specialized training in event planning, marketing, and sustainable event practices. Students explore global event management, innovative technologies, and ethical event operations while benefiting from real-world industry connections.
Course overview:
Year 1: Professional and Academic Development 1, The Business of Organisations, Data, Decisions and Visualisation, along with an optional module
Year 2: Events Operations and Management, Professional and Academic Development 2, Contemporary Business Operations, along with an optional Individual Placement Module
Year 3: Strategic Management, Professional and Academic Development 3, Project, along with an optional Individual Placement Module or Digital Showcase
Placement Year: 30-week professional experience opportunity
International Year: Study abroad options at leading global universities
Entrepreneurship Year: Launch a business idea in the events industry with Keele’s support (subject to visa rules)
Real-World Projects: Engage with local and international events organizations through internships and coursework
Optional Digital Showcase in your final year as well as a Project
Graduate equipped for leadership roles in the dynamic global events sector
Opportunities to build networks via Keele’s strong industry connections and Science & Innovation Park collaborations
Access to career mentoring and business development programs
Average of 65% from four subjects in the ICSE, CBSE or Western Bengal Standard XII, or average of 70% from four subjects in any other Standard XII.IELTS: 6.0 overall with no individual element below 5.5If you do not meet the standard entry requirement, you can access the course via a Foundation YearTOEFL: 79 with 17 (writing), 17 (listening), 18 (reading) and 20 (speaking)High School Graduates: Must have 3 APs (grade 5=A; 4=B, 3=C) or 3 SAT Subject Tests (SAT II) at 600 each or a combination of SAT Subject Tests plus AP's totalling 3 or ACT composite score 26 can be accepted as one A Level grade B. Reference from a teacher, adviser or professional who knows you academically & Personal Statement requiredEvent ManagerFestival OrganiserConference PlannerMarketing Specialist (Events)Venue Manager
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Keele University
