3 Years On Campus Bachelors Program
The BA (Hons) Business Management with International Tourism at Keele University combines core business management principles with specialized knowledge in international tourism. Students will explore global tourism trends, sustainable practices, destination marketing, and strategic management. The curriculum emphasizes sustainable practices and ethical policy development, addressing challenges like environmental damage, while recognizing the diverse nature of the tourism industry.
Course Overview:
Year 1: Professional and Academic Development 1, The Business of Organisations, The Global Business Context, along with an optional module
Year 2: Professional and Academic Development 2, Contemporary Business Operations, Special Interest Tourism, along with an optional Individual Placement Module
Year 3: Professional and Academic Development 3, Strategic Management, Project , along with an optional Individual Placement Module or Digital Showcase
Work Placement Year: Optional placement year
International Year: Study abroad at partner universities to develop global insights.
Entrepreneurship Year: Launch your own tourism-related venture with university support.
Internships, enterprise and knowledge exchange opportunities
Graduates ready for strategic and operational roles across diverse industries.
Direct exposure to professional CIPD events and workshops.
Placement, entrepreneurship, and international year options to build professional experience.
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