1. Keele University
  2. Program
  3. Bachelors
  4. BA (Hons) Esports Business Management

BA (Hons) Esports Business Management

3 Years On Campus Bachelors Program

Keele University

Program Overview

The BA (Hons) Esports Business Management program at Keele University is an exciting opportunity that combines essential business skills with specialized knowledge tailored for the booming global esports industry. Students will dive into a variety of topics, including marketing, sponsorship, event management, and entrepreneurship, all within the vibrant gaming and esports landscape. The teaching is delivered by passionate researchers who bring a wealth of international experience in areas like accounting, finance, management, and marketing.

  • Keele's strong reputation is reflected in its Double Gold award in the Teaching Excellence Framework (TEF) 2017 and 2023.
  • Students have opportunities to broaden their experience through an optional Work Placement Year, International Year, or Entrepreneurship Year, supporting both personal and professional development.

Course overview:

  • Year 1: Professional and Academic Development 1, The Business of Organisations, Data, Decisions and Visualisation, Sports and Esports Management Principles, along with optional modules
  • Year 2: Professional and Academic Development 2, Contemporary Business Operations, Marketing Esports: Consumer Insights and Engagement, along with optional modules which includes Individual Placement Module
  • Year 3: Professional and Academic Development 3, Strategic Management, Project, along with optional modules which include Individual Placement Module & Digital Showcase

 

Experiential Learning (Research, Projects, Internships etc.)

  • Work Placement Year: Optional 30-week industry placement to gain real-world experience (availability subject to visa and immigration rules).

  • International Year: Study abroad opportunities to enhance global business perspectives.

  • Entrepreneurship Year: Develop and launch an esports-related business idea with the support of Keele’s entrepreneurship network.

Progression & Future Opportunities

  • Graduates are prepared for employment across esports organizations, marketing agencies, event companies, and digital platforms.

  • Students benefit from Keele's Career and Employability Services, including industry networking events, mentoring, and workshops tailored to esports business careers.

Program Key Stats

£17,700
£ 29

Sept Intake : 14th JanJan Intake : 14th May


Eligibility Criteria

BBC
3.0
29
65 - 70

1200
26
6.0
79

Additional Information & Requirements

Career Options

  • Esports Event Manager
  • Marketing and Sponsorship Coordinator
  • Team Operations Manager
  • Digital Content Strategist
  • Entrepreneur in Esports and Gaming Industries

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