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The BA (Hons) Media with Business Management at Keele University offers an interdisciplinary education, blending critical media analysis and storytelling skills with business strategy, marketing, and management expertise. This program prepares students for dynamic careers across the digital, media, and business sectors.
Course overview:
Year 1: Exploring Business Foundations: Principles and Practices, Media Industries, Becoming a Cultural Citizen, along with optional modules
Year 2: Management Essentials: People, Processes, and Performance, Storytelling for Change, along with optional modules
Year 3: Strategic Business Insights: Innovating and Competing, along with optional modules which includes Extended Media Project, Media Dissertation, and Professional Experience for Media
Work Placement Year: Optional 30-week placement in industries
International Year: Opportunity to study abroad at global partner universities.
Fieldwork: Hands-on experience with media production projects and business case studies.
Entrepreneurship Support: Resources and mentoring for students interested in launching their own ventures.
Graduates are well-equipped for careers in media management, digital strategy, corporate communications, and entrepreneurship.
Keele’s Career and Employability Service offers dedicated support, internships, and graduate employment assistance.
IB: 554 in three Higher Levels or 29 pointsAverage of 65% from four subjects in the ICSE, CBSE or Western Bengal Standard XII, or average of 70% from four subjects in any other Standard XII.IELTS: 6.0 overall with no individual element below 5.5If you do not meet the standard entry requirement, you can access the course via a Foundation YearHigh School Graduates: Must have 3 APs (grade 5=A; 4=B, 3=C) or 3 SAT Subject Tests (SAT II) at 600 each or a combination of SAT Subject Tests plus AP's totalling 3 or ACT composite score 26 can be accepted as one A Level grade B. Reference from a teacher, adviser or professional who knows you academically & Personal Statement requiredMarketingSocial Media Content CreatorJournalistBroadcast PresenterFilmmakerRadio ProducerAdvertising CopywriterSearch Engine Optimisation
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Keele University
