The BA (Hons) Business Management and Marketing at Keele University blends essential business management with focused marketing strategies, preparing students to become versatile professionals in dynamic sectors. This program is ideal for students who want both the analytical insight of management and the creative impact of marketing.
Curriculum Structure
Year 1
You’ll begin with core modules like Management in Context, Marketing Principles, and Consumer Behaviour 1, which introduce the foundational concepts of how businesses operate and how markets—and the people in them—work. These courses give you a solid grounding in both management and marketing essentials.
Year 2
This year builds upon what you’ve learned with compulsory modules such as Organisational Behaviour, Consumer Behaviour 2, Marketing Research, and Digital and Marketing Communications. These deepen your insights into how organizations function, how to understand consumer drivers, and how to use digital tools and research to shape effective marketing strategies.
Year 3
In your final year, you’ll engage with advanced topics through Digital Marketing in Practice, Marketing and Globalisation, and Marketing Insights – ISP. These modules focus on hands-on implementation of digital marketing strategies and understanding global market dynamics—perfect for applying your knowledge in a real-world context.
Focus Areas
Strategic business management, consumer psychology, digital marketing practice, marketing research, and global market insights.
Learning Outcomes
Graduates will be equipped to manage business functions, develop data-informed marketing strategies, understand consumer behaviour, and operate confidently in both domestic and international marketing contexts.
Professional Alignment (Accreditation)
Keele Business School emphasizes real-world learning through its strong industry connections. You’ll study alongside innovative companies in the Business School hub and gain opportunities for internships, enterprise projects, and placement experience.
Reputation
Studying Business Management and Marketing at Keele University blends strategic business insights with marketing excellence—delivered through real-world application, industry connections, and a strong support framework. Here’s how the program equips you with practical skills and confidence:
Experiential Learning Highlights:
Placement and Immersive Year Options
You can choose to enhance your degree with a year-long work placement, entrepreneurship year, or an international study year between your second and final year—boosting real-world experience, expanding global perspectives, or developing a business idea.
Business School Embedded in Innovation
The program is taught within Keele Business School, which resides directly in the Keele University Science & Innovation Park. This provides unique access to internships, enterprise projects, and partnerships with innovative businesses on campus.
Real-World Teaching & Simulation Learning
Throughout the course, teaching methods include problem-based tutorials, practical computer-based classes, simulations, group work, and placement reflections. These help make theoretical knowledge tangible and applicable.
Strong Career Support & Graduate Outcomes
Through Keele’s highly regarded Careers and Employability Services, you’ll benefit from mock interviews, CV clinics, career fairs, alumni mentoring, and networking events—laying the groundwork for post-graduate success. Impressively, 95% of graduates are in employment or further study within 15 months of graduating.
Meaningful Career Pathways
Business Management and Marketing graduates go on to roles such as Digital Marketing Manager, Management Consultant, Marketing Executive, Chartered Management Accountant, Media Planner, Public Relations Officer, and more. Employers range from top firms like HSBC, Mercedes-Benz, and Network Rail to sectors including government, healthcare, and not-for-profit.
Holistic Student Support
Keele offers robust student services—from academic mentoring to mental health, financial aid, and inclusion services—ensuring you thrive both academically and personally.
Graduates from this program often progress into roles such as Marketing Executive, Business Development Manager, Digital Marketing Coordinator, or Sales Manager. The degree combines business management knowledge with marketing expertise, equipping students to thrive in dynamic commercial environments:
University services to support your employment
Keele’s Careers & Employability Service offers one-to-one career guidance, CV and interview preparation, networking events, and support for placements and internships to help students gain practical experience and connect with employers.
Employment stats & salary figures
University–industry partnerships
The program collaborates with businesses in a variety of sectors, offering live projects, placement opportunities, and networking events to enhance employability.
Long-term accreditation value
While not professionally accredited, the degree provides transferable business and marketing skills highly valued by employers, supporting long-term career growth.
Graduation outcomes
Many graduates secure skilled roles in marketing, business development, and management, with opportunities to advance into leadership positions within a few years.
Further Academic Progression:
Graduates may pursue postgraduate study such as MSc Marketing, MSc Management, or an MBA. Additional professional certifications in marketing, digital strategy, or management can further enhance career prospects and specialization.
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