BA Hons Business Management and Marketing

3 Years On Campus Bachelors Program

Keele University

Program Overview

The BA (Hons) Business Management and Marketing at Keele University blends essential business management with focused marketing strategies, preparing students to become versatile professionals in dynamic sectors. This program is ideal for students who want both the analytical insight of management and the creative impact of marketing.

Curriculum Structure

Year 1
You’ll begin with core modules like Management in Context, Marketing Principles, and Consumer Behaviour 1, which introduce the foundational concepts of how businesses operate and how markets—and the people in them—work. These courses give you a solid grounding in both management and marketing essentials.

Year 2
This year builds upon what you’ve learned with compulsory modules such as Organisational Behaviour, Consumer Behaviour 2, Marketing Research, and Digital and Marketing Communications. These deepen your insights into how organizations function, how to understand consumer drivers, and how to use digital tools and research to shape effective marketing strategies.

Year 3
In your final year, you’ll engage with advanced topics through Digital Marketing in Practice, Marketing and Globalisation, and Marketing Insights – ISP. These modules focus on hands-on implementation of digital marketing strategies and understanding global market dynamics—perfect for applying your knowledge in a real-world context.

Focus Areas
Strategic business management, consumer psychology, digital marketing practice, marketing research, and global market insights.

Learning Outcomes
Graduates will be equipped to manage business functions, develop data-informed marketing strategies, understand consumer behaviour, and operate confidently in both domestic and international marketing contexts.

Professional Alignment (Accreditation)
Keele Business School emphasizes real-world learning through its strong industry connections. You’ll study alongside innovative companies in the Business School hub and gain opportunities for internships, enterprise projects, and placement experience.

Reputation

  • Keele boasts a 95% employment or further study rate within 15 months of graduation.
  • The school is part of PRME Champions, a UN initiative that promotes responsible and sustainable management education.
  • Modules delivered by active researchers ensure learning is informed by current theory and practice in fields like marketing and management.

Experiential Learning (Research, Projects, Internships etc.)

Studying Business Management and Marketing at Keele University blends strategic business insights with marketing excellence—delivered through real-world application, industry connections, and a strong support framework. Here’s how the program equips you with practical skills and confidence:

Experiential Learning Highlights:

  • Placement and Immersive Year Options
    You can choose to enhance your degree with a year-long work placement, entrepreneurship year, or an international study year between your second and final year—boosting real-world experience, expanding global perspectives, or developing a business idea.

  • Business School Embedded in Innovation
    The program is taught within Keele Business School, which resides directly in the Keele University Science & Innovation Park. This provides unique access to internships, enterprise projects, and partnerships with innovative businesses on campus.

  • Real-World Teaching & Simulation Learning
    Throughout the course, teaching methods include problem-based tutorials, practical computer-based classes, simulations, group work, and placement reflections. These help make theoretical knowledge tangible and applicable. 

  • Strong Career Support & Graduate Outcomes
    Through Keele’s highly regarded Careers and Employability Services, you’ll benefit from mock interviews, CV clinics, career fairs, alumni mentoring, and networking events—laying the groundwork for post-graduate success. Impressively, 95% of graduates are in employment or further study within 15 months of graduating. 

  • Meaningful Career Pathways
    Business Management and Marketing graduates go on to roles such as Digital Marketing Manager, Management Consultant, Marketing Executive, Chartered Management Accountant, Media Planner, Public Relations Officer, and more. Employers range from top firms like HSBC, Mercedes-Benz, and Network Rail to sectors including government, healthcare, and not-for-profit.

  • Holistic Student Support
    Keele offers robust student services—from academic mentoring to mental health, financial aid, and inclusion services—ensuring you thrive both academically and personally. 

Progression & Future Opportunities

Graduates from this program often progress into roles such as Marketing Executive, Business Development Manager, Digital Marketing Coordinator, or Sales Manager. The degree combines business management knowledge with marketing expertise, equipping students to thrive in dynamic commercial environments:

  • University services to support your employment
    Keele’s Careers & Employability Service offers one-to-one career guidance, CV and interview preparation, networking events, and support for placements and internships to help students gain practical experience and connect with employers.

  • Employment stats & salary figures

    • A high proportion of graduates are employed or in further study within six months.
    • Starting salaries generally range from £20,000 to £28,000, with strong potential for progression into management and specialist roles.
    • Alumni report steady career growth in marketing, business development, and management positions.
  • University–industry partnerships
    The program collaborates with businesses in a variety of sectors, offering live projects, placement opportunities, and networking events to enhance employability.

  • Long-term accreditation value
    While not professionally accredited, the degree provides transferable business and marketing skills highly valued by employers, supporting long-term career growth.

  • Graduation outcomes
    Many graduates secure skilled roles in marketing, business development, and management, with opportunities to advance into leadership positions within a few years.


Further Academic Progression:
Graduates may pursue postgraduate study such as MSc Marketing, MSc Management, or an MBA. Additional professional certifications in marketing, digital strategy, or management can further enhance career prospects and specialization.

Program Key Stats

£18,200 (Annual Cost)
£ 29

Sept Intake : 14th JanJan Intake : 14th May


Eligibility Criteria

BBC
3.0
29
65

N/A
N/A
6.0
79

Additional Information & Requirements

Career Options

  • Marketing Manager – develops and implements marketing strategies
  • Brand Manager – manages brand positioning and identity
  • Digital Marketing Specialist – executes online marketing campaigns
  • Market Research Analyst – analyzes consumer behavior and market trends
  • Product Manager – oversees product development and marketing
  • Advertising Executive – plans and delivers advertising campaigns
  • Public Relations Officer – manages corporate communications and reputation
  • Sales Manager – leads sales teams and drives revenue growth
  • Business Development Manager – identifies new business opportunities
  • Consultant – provides strategic business and marketing advice

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