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The BA (Hons) Business Management and Marketing at Keele University is designed for students seeking a dynamic combination of business leadership skills and in-depth marketing expertise. With an emphasis on strategic marketing, digital communication, and consumer behavior, this program equips graduates for versatile careers in a global marketplace.
The program offers real-world experience through the use of the Bloomberg Financial Lab and completion of the Bloomberg Market Concepts course. Keele’s teaching quality is reflected in its Double Gold award in the Teaching Excellence Framework (TEF) 2017 and 2023.
Course overview:
Year 1: Professional and Academic Development 1, The Business of Organisations, The Global Business Context, along with an optional module
Year 2: Professional and Academic Development 2, Contemporary Business Operations, Marketing Research: Principles, Process and Practice, along with an optional Individual Placement module
Year 3: Professional and Academic Development 3, Strategic Management, Project, along with an optional Individual Placement Module or Digital Showcase
Placement Year: Optional 30-week paid placement (subject to visa rules)
International Year: Study abroad with Keele’s global university partners
Entrepreneurship Year: Launch a business idea with university support
Optional Digital Showcase in your final year as well as a Project
Graduate ready for roles in marketing, consulting, and business leadership
Hands-on experience in digital and traditional marketing tactics
Career mentoring and employability workshops through Keele’s Careers and Employability Service
Average earnings: £25,000, 15 months after the course
95% of the students go on to work and/or study
IELTS: 6.0 overall with no individual element below 5.5If you do not meet the standard entry requirement, you can access the course via a Foundation YearTOEFL: 79 with 17 (writing), 17 (listening), 18 (reading) and 20 (speaking)High School Graduates: Must have 443 from 3 APs (grade 5=A; 4=B, 3=C) or 3 SAT Subject Tests (SAT II) at 600 each or a combination of SAT Subject Tests plus AP's totalling 3 or ACT composite score 26 can be accepted as one A Level grade B. Average of 65% from four subjects in the ICSE, CBSE or Western Bengal Standard XII, or average of 70% from four subjects in any other Standard XIIReference from a teacher, adviser or professional who knows you academically & Personal Statement requiredMarketing ManagerBrand StrategistDigital MarketerSocial Media ManagerBusiness Consultant
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Keele University
