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The BA (Hons) Sports Business Management at Keele University offers a comprehensive education tailored to the fast-growing global sports industry. Combining in-depth knowledge of the sports sector with critical business disciplines, this program equips students with the skills needed for careers in sports management, marketing, events, sponsorship, and development.
Students have the flexibility to enhance their degree with an optional Work Placement Year, an International Year, or an Entrepreneurship Year, enabling practical industry experience and global networking opportunities.
Course overview:
Year 1: Professional and Academic Development 1, The Business of Organisations, Data, Decisions and Visualisation, along with an optional module
Year 3: Professional and Academic Development 3, Strategic Management, Project, along with optional modules which include Individual Placement Module or Digital Showcase
Work Placement Year: Optional 30-week placement in sports businesses, marketing agencies, or events management firms (subject to visa conditions).
International Year: Study at global partner universities for a semester or full academic year.
Entrepreneurship Year: Build and launch a sports-related business with support from Keele’s Smart Innovation Hub.
Optional Digital Showcase in your final year as well as a Project
Graduates are well-prepared for roles in sports management, sponsorship, event coordination, and business analysis.
Access to Keele’s Career and Employability Service, offering tailored internship programs, workshops, and professional development support.
IELTS: 6.0 overall with no individual element below 5.5If you do not meet the standard entry requirement, you can access the course via a Foundation YearTOEFL: 79 with 17 (writing), 17 (listening), 18 (reading) and 20 (speaking)High School Graduates: Must have 443 from 3 APs (grade 5=A; 4=B, 3=C) or 3 SAT Subject Tests (SAT II) at 600 each or a combination of SAT Subject Tests plus AP's totalling 3 or ACT composite score 26 can be accepted as one A Level grade B. IB: 554 in three Higher Levels or 29 pointsAverage of 65% from four subjects in the ICSE, CBSE or Western Bengal Standard XII, or average of 70% from four subjects in any other Standard XII Reference from a teacher, adviser or professional who knows you academically & Personal Statement requiredSports Marketing ManagerEvent CoordinatorSports Business AnalystSponsorship and Partnership ManagerSports Development Officer
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Keele University
