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The Media with Business Management BA (Hons) at Keele University equips students with the skills to craft compelling narratives across film, audio, and digital platforms while understanding the modern business landscape. It is perfect for creative individuals who want to combine storytelling with business insights to thrive in media, marketing, and related industries.
Curriculum Structure:
Year 1:
Students begin by exploring the foundations of business and media. In Exploring Business Foundations: Principles and Practices, they gain insight into basic economics, management, marketing, and finance, while Media Industries introduces the social, cultural, and economic contexts of media production and distribution. The Becoming a Cultural Citizen module helps students define their creative identity and develop communication and teamwork skills.
Year 2:
The second year allows students to deepen their understanding of media production and business strategy. They engage in practical media projects, develop skills in digital content creation, and explore audience research and media regulation. Optional modules enable students to tailor their learning towards specialisms such as film, journalism, or marketing analytics.
Year 3:
In the final year, students focus on professional application and innovation. They undertake a major project or dissertation, applying their knowledge in real-world contexts, and refine their expertise in media management, entrepreneurship, and leadership. Elective modules provide opportunities to specialise further, preparing students for diverse career paths in media, marketing, or business management.
Focus Areas: Media production, digital content creation, business management, marketing strategy, audience research, professional development.
Learning Outcomes: Develop creative storytelling skills, critical analysis of media, business acumen, leadership, and ethical decision-making.
Professional Alignment (Accreditation): Prepares graduates for roles in media and business sectors; supports work placements and industry collaboration.
Reputation (Employability Rankings): Keele ranks in the top 10 in England for student positivity in Film Studies and Media (NSS 2023), with strong graduate employability in creative and business sectors.
At Keele University, the Media with Business Management BA (Hons) program is designed to immerse students in practical, hands-on experiences that bridge creative media production with essential business skills. From day one, you’ll gain real-world experience in producing content across film, audio, and digital platforms, while also mastering business tools for data analysis, marketing, and strategic decision-making. Keele ensures students learn by doing, providing access to industry-standard facilities, digital software, and opportunities to work on collaborative projects with peers and industry partners:
Industry-standard media facilities: film, sound, and image production studios for hands-on practice.
Digital tools and software: access to media editing and business analytics platforms.
Collaborative group projects: opportunities to work in teams on real-world media campaigns.
Placements and internships: optional year in industry or international study to gain practical work experience.
Field trips and networking: connections with innovative companies through Keele Business School.
Specialized libraries and research resources: support for media and business studies.
Professional portfolio development: create and showcase work to prepare for future careers.
This combination of creative practice, business insight, and real-world application ensures you graduate with both practical expertise and a strong professional profile.
Future Progression & Opportunities:
Graduates of the Media with Business Management BA (Hons) at Keele University leave with a unique combination of creative media expertise and practical business skills, positioning them for success in diverse industries. Typical roles include Media Planner, Marketing Executive, Content Producer, and Brand Manager:
University Careers and Employability Services: Keele’s dedicated Careers & Employability team provides tailored support including CV guidance, interview coaching, internship placements, and networking opportunities with industry professionals.
Employment Stats & Salary Figures: Keele graduates enjoy strong employment outcomes, with many securing roles within six months of graduation and average starting salaries in media and business sectors ranging from £24,000 to £30,000 per year.
University–Industry Partnerships: Students gain hands-on experience working with innovative companies connected to Keele Business School, as well as opportunities for industry placements and collaborative projects.
Long-Term Accreditation Value: The degree equips graduates with accredited business and media skills recognized by employers across the UK and internationally.
Graduation Outcomes: Graduates are prepared for careers in media production, marketing, digital communications, and business management, combining creativity with analytical and strategic thinking.
Further Academic Progression:
Graduates may continue their studies through postgraduate programs such as a Master’s in Media, Marketing, Business Management, or Digital Communication, or pursue professional certifications to enhance their career prospects in specialized areas of media and business.
A Level: BBC in three A Levels.IB: Diploma 554 in three Higher Levels or 29 points.GCSE or IGCSE English C or 4 / A level English Language or Literature: DIELTS: 6.0 with 5.5 in all componentsTOEFL: 79 with 17 (writing), 17 (listening), 18 (reading) and 20 (speaking) Indian English Requirements: Standard XII (ICSE, CBSE) English: 70% valid for 5 years (Western Bengal and other state boards, not including Punjab Board) English: 75%US English Requirements: Grade 12 High School Diploma English: C / 2.0 / AP English Language and Composition: Grade 3For Indian Applicants: Average of 65% from four subjects in the ICSE, CBSE or Western Bengal Standard XII, or average of 70% from four subjects in any other Standard XII.For US Applicants: 443 from three AP subjects / HSGD grade 12 English at 2.0, 70% or C or above OR3 SAT Subject Tests (SAT II) at 600 each / SAT Reasoning/SATR/SAT1 Pre-2016: Reading and Writing each with 550 (2 scores) OR A combination of SAT Subject Tests plus AP's totalling 3 / Post-2016: Evidence Based Reading and Writing at 550 (1 score) ORACT composite score 26 can be accepted as one A Level grade B / ACT (USA-American College Testing Program) Reading 25, English 24 and Writing (optional test) 6.Digital Marketing SpecialistBrand ManagerSocial Media ManagerContent StrategistAdvertising ExecutiveMedia PlannerPublic Relations OfficerEvent ManagerMarket Research AnalystMedia BuyerCommunications ConsultantCreative ProducerAccount ManagerMedia AnalystCorporate Communications Manager
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Keele University
