1. Leeds Beckett University
  2. Program
  3. Bachelors
  4. BA (Hons) Sport Business Management

BA (Hons) Sport Business Management

3 Years On Campus Bachelors Program

Leeds Beckett University

Program Overview

The BA (Hons) Sport Business Management at Leeds Beckett University is designed for students seeking to combine a passion for sport with business acumen. Delivered from the university’s historic Headingley Campus, this program offers deep insight into how sport operates as a global, commercial industry. Students develop a strong foundation in marketing, economics, finance, strategy, and event management, with specialist modules focused on digital analytics, sport governance, and the professionalisation of sport.

  • The course features strong links with organisations such as Leeds Rhinos, Leeds City Council, and the Rugby Football League, and offers numerous opportunities for applied learning through placements, international study, and volunteer roles.
  • Students graduate with highly transferable skills and the knowledge to lead, market, and manage within the competitive sport business industry.

Course overview:

  • Examine key business areas—marketing, finance, economics, enterprise, strategy, and events management—in relation to sport

  • Study digital analytics and develop skills relevant to global business environments

  • Understand the professionalisation of sport and the growing importance of governance

  • Explore how consumer trends have transformed sport into a lucrative global industry

  • Identify emerging opportunities in broadcasting, licensing, and merchandising

Experiential Learning (Research, Projects, Internships etc.)

  • Paid placement year with organisations such as Leeds Rhinos and the Rugby Football League

  • Annual sport employability fair featuring top employers in the sector

  • Volunteering opportunities with West Yorkshire Sport, Kirklees Active Leisure, and international programs

  • Study abroad options available in Australia, the US, Canada, and Europe

  • Access to sports management labs, event venues, and media production equipment

  • Real-world live briefs and applied industry consultancy projects

Progression & Future Opportunities

  • Graduates find roles in professional sport clubs, event management companies, governing bodies, and global brands

  • Pathways to postgraduate study in Sport Business, Marketing, or Management

  • Access to Leeds Beckett’s dedicated careers support team for sport and event sectors

  • Average earnings: £23,000, 15 months after the course 

Program Key Stats

£16,350
Sept Intake : 14th Jan


Eligibility Criteria

BCC - BBB
3.0
26 - 30
60

1270
6.0
89

Additional Information & Requirements

Career Options

  • Sport business manager
  • sport marketing executive
  • sponsorship officer
  • event manager
  • club operations coordinator
  • sport development officer
  • media and broadcasting associate

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