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3 Years On Campus Bachelors Program
Leeds Beckett UniversityThe BA (Hons) Business Management with Marketing at Leeds Beckett University equips students with a deep understanding of business operations in a global context, while cultivating specialist expertise in marketing strategy, digital campaign management, and consumer behaviour. Students engage with contemporary issues such as sustainability, marketing ethics, and cultural awareness to become adaptable and socially responsible professionals.
Course overview:
Gain expertise in marketing ethics, CSR, and cultural differences across global markets to enhance employability in the UK and abroad
Understand the consumer decision-making process behind every purchase
Create sustainable marketing plans using core principles in a competitive global environment
Analyse complex business issues across natural, political, and global contexts
Apply marketing concepts, models, and theories to real-world practice
Build skills in business management, including finance, economics, accounting, and HR
Gain practical experience to stand out to future employers
Optional paid placement year to apply theory in real-world settings
Business simulation suites used for practical marketing challenges
Guest lectures by industry leaders including CEOs and marketing presidents
Enterprise support from The Hatchery—a co-working and mentoring hub for student entrepreneurs
Career-focused modules and workshops to build employability
Support in securing placements from the university’s employability team
Access to Microsoft Office 365, professional media tools, and library databases
Graduates secure roles in marketing agencies, multinational corporations, SMEs, and startups
Excellent pathway to further study including CIM-accredited postgraduate programs
Alumni work across sectors such as finance, retail, consultancy, and tech
Dedicated career advisors available throughout the degree
Selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.IELTS: 6.0 overall, with no component below 5.5SAT: Score of 1270 (including a minimum of 650 in Reading and Writing, and 620 in Math)Marketing managerdigital marketerbrand strategistsocial media managerproduct manageradvertising executivemarket researcher
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