BA Hons Sports Business Management

3 Years On Campus Bachelors Program

Manchester Metropolitan University

Program Overview

The BSc (Hons) Sports Business Management program at Manchester Metropolitan University prepares students for leadership roles in the global sport, recreation, and leisure sectors.

  • Combining management theory with industry practice, the program fosters key business competencies tailored for sports environments.

It enables students to critically analyse issues such as governance, sponsorship, event planning, digital engagement, and commercial strategy in the context of sport.

Course overview (modules by year):

  • Duration: 3 years full-time; 4 years with placement, overseas study, or foundation

  • Key study areas: Sports marketing, event management, finance, leadership, policy and strategy, digital sport, and international sport business

  • Program features: Practical case studies, digital tools in sport business, and a global outlook

University Rankings and Accreditations:

  • Accredited by:

    • Association to Advance Collegiate Schools of Business (AACSB)

    • EFMD Quality Improvement System (EQUIS)

    • Business School Impact System (BSIS)

  • Approved by the Teaching Excellence Framework (TEF) 2023–2027

  • Positive student satisfaction in the National Student Survey 2024 (NSS)

  • Regulated by the Office for Students (OfS)

Experiential Learning (Research, Projects, Internships etc.)

  • Link-ups with external professionals in the sports industry

  • Opportunities for UK-based or international placements

  • Access to industry-led projects and events

  • Research and practical analysis of live case studies from top sports organizations

Progression & Future Opportunities

  • Graduates have secured roles at BBC Sport, England Netball, Birmingham 2022 Commonwealth Games, and British Swimming

  • Career opportunities also available at major football clubs including Chelsea, Everton, Manchester City, and Manchester United

  • Suitable preparation for graduate management schemes, entrepreneurship in sport, or further postgraduate study

  • Average earnings: £24,000, 15 months after the course 

  • 94% of the students go on to work and/or study

Program Key Stats

£20,000
£ 29
Sept Intake : 14th Jan


Eligibility Criteria

BCC
2.8
26
70 - 75

1200
26
6.0
79

Additional Information & Requirements

Career Options

  • Sport Development Manager
  • Club Operations Manager
  • Sponsorship Executive
  • Event Manager
  • Sports Marketing Consultant
  • Digital Media Strategist
  • Commercial Partnerships Officer

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