BA (Hons) Business and Luxury Brand Management

3 Years On Campus Bachelors Program

Regents University London

Program Overview

The BA (Hons) Business and Luxury Brand Management at Regent's University London combines core business education with specialist expertise in luxury branding, marketing, and strategic management, preparing students to lead in one of the world's most prestigious industries. Students explore how luxury brands create value, build customer loyalty, and innovate across sectors such as fashion, hospitality, travel, automotive, beauty, and lifestyle while developing the commercial and creative skills needed for global careers.

Curriculum Structure

Year 1

Students establish a strong business foundation through modules including Learning Perspectives, Organisational Culture and Reputation, and Money, Finance and Decisions. Alongside these, they begin exploring the luxury sector through Luxury Branding, examining how premium brands create distinctive identities, foster customer loyalty, and respond to changing consumer expectations while developing knowledge of finance, economics, markets, and legal frameworks.

Year 2

The second year focuses on applying business knowledge within the luxury industry through modules such as Luxury Marketing, Luxury Customer Experience, and Developing and Launching a Luxury Business. Students analyse consumer behaviour, digital luxury strategies, innovation, and emerging global markets while gaining practical experience through an Industry Challenge, Entrepreneurial Challenge, optional Placement, or Study Abroad opportunity.

Year 3

In the final year, students strengthen their strategic and leadership capabilities through Disruptive Strategies and Models, Luxury Brand Strategy, and the two-part Major Project. They investigate sustainability, innovation, digital transformation, and future luxury business models while completing an independent consultancy or business project that demonstrates professional expertise and entrepreneurial thinking.

Focus Areas (String)

Luxury brand management, Luxury marketing, Brand strategy, Consumer behaviour, Luxury retail, Customer experience, Strategic management, Business innovation, Entrepreneurship, Digital luxury, Sustainable luxury, Global luxury markets, Business finance, Brand development

Learning Outcomes (String)

Develop strategic luxury business knowledge, Analyse luxury consumer behaviour, Build and manage premium brands, Apply luxury marketing strategies, Evaluate global luxury markets, Create innovative business models, Develop entrepreneurial and leadership skills, Solve complex business challenges, Build an industry-ready business portfolio, Prepare for careers in the international luxury sector

Professional Alignment (Accreditation)

The programme is CMI-accredited, allowing eligible students to gain a Level 5 Diploma in Management and Leadership from the Chartered Management Institute (CMI) alongside their degree. Delivered through Regent's Business School, the course combines live industry projects, guest speakers, employer engagement, and practical business learning to develop leadership skills valued by luxury employers.

Reputation (Employability Rankings)

Located in central London—one of the world's leading luxury capitals—students benefit from direct access to internationally recognised luxury brands, flagship retailers, premium hospitality groups, and creative agencies. The programme features masterclasses, creative labs, and live industry briefs while providing access to Regent's global alumni network of more than 34,000 graduates across 170+ countries, helping students build valuable international industry connections

Experiential Learning (Research, Projects, Internships etc.)

The BA (Hons) Business and Luxury Brand Management combines business theory with immersive industry experience, enabling students to understand how global luxury brands are created, managed, and grown. Throughout the programme, students work on live business challenges, develop luxury brand strategies, analyse consumer behaviour, and collaborate on real-world projects while learning from industry professionals. Studying in central London also provides direct access to flagship luxury retailers, premium hospitality brands, fashion houses, and international business networks. Practical learning opportunities include:

Complete the Industry Challenge module, working on live consultancy-style projects where teams research luxury markets, solve commercial challenges, and present strategic recommendations to industry partners.
Choose the Entrepreneurial Challenge module to develop an original luxury business concept, validate market opportunities, build a commercial business plan, and pitch innovative ideas to academic and industry audiences.
Undertake an optional professional placement, gaining practical experience with luxury brands, premium retailers, hospitality businesses, creative agencies, or multinational organisations while applying classroom knowledge in professional environments.
Participate in an optional Study Abroad term at one of Regent's 60+ partner universities across more than 20 countries, gaining international perspectives on luxury business, branding, and global consumer behaviour.
Work on collaborative group projects, luxury brand case studies, consultancy assignments, business simulations, presentations, and strategic planning exercises, strengthening leadership, communication, teamwork, negotiation, and decision-making skills.
Develop practical expertise in luxury branding, luxury marketing, customer experience, digital brand strategy, consumer behaviour, sustainable operations, and global luxury markets through project-based learning and business challenges.
Apply commercial knowledge to real business scenarios by exploring brand positioning, premium customer engagement, sustainable luxury operations, market research, financial decision-making, and innovation within the luxury sector.
Complete a self-directed Major Project, investigating a luxury industry challenge or developing an innovative luxury business or consultancy project aligned with personal career goals.
Personalise learning through industry-focused elective modules, including Financial Innovation and Technology, Creating a Brand Identity, Emerging Technologies: From Web3 to the Metaverse, Digital Design with Adobe Creative Suite, and Business Ethics.
Learn from guest speakers, luxury brand executives, entrepreneurs, consultants, and business leaders through workshops, networking events, masterclasses, mentoring sessions, and employer engagement activities.
Access the Regent's University Library, offering specialist business, luxury management, marketing, branding, and consumer behaviour resources, together with company databases, market intelligence platforms, and academic journals to support research and consultancy projects.
Study in modern technology-enabled classrooms, collaborative learning spaces, seminar rooms, and presentation facilities designed to support workshops, business simulations, client presentations, and project-based learning.
Receive personalised support from Careers, Enterprise and Industry Services, including career coaching, CV and LinkedIn reviews, employer networking, internship guidance, enterprise mentoring, and access to the Handshake careers platform for placements, graduate roles, and luxury industry opportunities.
Benefit from Regent's central London location by engaging with luxury retailers, flagship boutiques, premium hotels, creative agencies, fashion houses, business events, and professional networking opportunities, using London as a living classroom for luxury brand management.

Progression & Future Opportunities

Graduates of the BA (Hons) Business and Luxury Brand Management combine commercial expertise with specialist knowledge of the global luxury sector, preparing them to lead premium brands across fashion, beauty, hospitality, automotive, travel, and lifestyle industries. Through live industry projects, luxury brand strategy, and business innovation, the programme prepares students for careers as Luxury Brand Manager, Brand Marketing Manager, Luxury Business Development Executive, and Retail & Customer Experience Manager.

Dedicated Careers, Enterprise and Industry Services: Students receive personalised career coaching, CV and LinkedIn reviews, interview preparation, networking events, employer mentoring, and lifetime access to Regent's Careers services. They also gain access to the Handshake careers platform, connecting students with 650,000+ global employers for internships, placements, graduate roles, and luxury industry opportunities.
Employment outcomes: While Regent's does not publish programme-specific salary figures, graduates are prepared for careers across luxury fashion, retail, hospitality, beauty, automotive, travel, and lifestyle sectors in roles including Luxury Brand Manager, Brand Strategist, Marketing Executive, Retail Manager, Client Experience Manager, Product Manager, and Business Development Executive. The programme also supports graduates who wish to establish their own premium or luxury brands.
University–industry partnerships: Students complete Industry Challenge and Entrepreneurial Challenge projects, work on live business briefs, engage with guest speakers and luxury brand professionals, and benefit from optional placements and Regent's central London location, providing access to international luxury retailers, flagship boutiques, premium hospitality groups, and creative agencies.
Long-term accreditation value: The programme is CMI-accredited, enabling eligible students to achieve a Level 5 Diploma in Management and Leadership from the Chartered Management Institute (CMI) alongside their degree. Regent's Business School is also a member of the Business Graduates Association (BGA), the AACSB Business Education Alliance, the Chartered Association of Business Schools (CABS), and an APM Corporate Partner, enhancing graduates' professional recognition.
Graduation outcomes: Graduates leave with expertise in luxury branding, customer experience, luxury marketing, strategic management, consumer behaviour, digital brand strategy, sustainable luxury, business innovation, and entrepreneurship. They also become part of Regent's international alumni network of more than 34,000 graduates across 170+ countries, supporting long-term global career opportunities.

Further Academic Progression:

After completing this programme, graduates can progress to postgraduate study such as an MBA, MA Luxury Brand Management, MSc International Business, MSc Marketing, MSc Entrepreneurship, or specialist master's degrees in Luxury Marketing, Digital Marketing, Strategic Management, Fashion Business, or Project Management. The business knowledge, leadership skills, and luxury industry experience gained throughout the programme also provide an excellent foundation for professional management qualifications, leadership development programmes, or launching a luxury brand or consultancy.