BA (Hons) Business and Luxury Brand Management with Foundation

The BA (Hons) Business and Luxury Brand Management with Foundation combines academic preparation with practical industry experience, enabling students to build business confidence before specialising in the global luxury sector. During the Foundation Year, students develop entrepreneurial, communication, and analytical skills through live business activities before progressing to luxury brand strategy, marketing, and business management. Studying in central London also gives students access to flagship luxury retailers, premium hospitality brands, fashion houses, and international business networks, helping them connect classroom learning with the real luxury marketplace. Practical learning opportunities include:

• Foundation Year introduces practical business learning through Business I: Enterprise in Action – Fundamentals in Context and Business II: Enterprise in Action – Rising to the Challenge, where students establish and manage a live business start-up, develop marketing campaigns, participate in trade fairs, and gain first-hand entrepreneurial experience.
• Complete the Industry Challenge module, working on live consultancy-style projects where teams investigate luxury market opportunities, analyse commercial challenges, and present strategic recommendations to industry-focused scenarios.
• Choose the Entrepreneurial Challenge module to create an original luxury business concept, validate market opportunities, develop a commercial business plan, and pitch innovative ideas to academic and industry audiences.
• Undertake an optional professional placement, gaining practical experience with luxury brands, premium retailers, hospitality businesses, creative agencies, or multinational organisations while applying classroom knowledge in professional environments.
• Participate in an optional Study Abroad term at one of 60+ partner universities across more than 20 countries, gaining international perspectives on luxury branding, global business, and consumer behaviour without extending the duration of the degree.
• Work on collaborative group projects, luxury brand case studies, consultancy assignments, business simulations, presentations, and strategic planning exercises, developing leadership, teamwork, communication, negotiation, and decision-making skills.
• Develop expertise in luxury branding, luxury marketing, customer experience, sustainable operations, digital brand strategy, and developing and launching a luxury business through specialist modules and project-based learning.
• Complete a self-directed Major Project, investigating a luxury industry challenge or developing an innovative luxury brand, consultancy, or entrepreneurial venture aligned with your career ambitions.
• Personalise your degree through special elective modules covering topics such as Financial Innovation and Technology, Creating a Brand Identity, Emerging Technologies: From Web3 to the Metaverse, Digital Design with Adobe Creative Suite, and Business Ethics.
• Learn from guest speakers, luxury brand executives, entrepreneurs, consultants, and business leaders through workshops, networking events, masterclasses, and employer engagement activities that provide direct insight into the luxury sector.
• Access the Regent's University Library, offering specialist resources in luxury management, branding, marketing, consumer behaviour, company databases, market intelligence platforms, and academic journals to support research and consultancy projects.
• Study in modern technology-enabled classrooms, collaborative learning spaces, seminar rooms, and presentation facilities designed for workshops, business simulations, client presentations, and project-based learning.
• Receive personalised support from Careers, Enterprise and Industry Services, including career coaching, CV and LinkedIn reviews, employer networking, internship guidance, enterprise mentoring, and access to the Handshake careers platform for placements, graduate roles, and luxury industry opportunities.
• Benefit from Regent's central London location by engaging with luxury retailers, flagship boutiques, premium hotels, fashion houses, creative agencies, business events, and professional networking opportunities, using London as a living classroom for luxury brand management.

Graduates of the BA (Hons) Business and Luxury Brand Management with Foundation combine strong business knowledge with specialist expertise in luxury branding, marketing, and strategic management, preparing them for careers across the global luxury industry. The Foundation Year builds essential academic and professional skills before students progress to specialist luxury business modules, enabling graduates to pursue roles such as Luxury Brand Manager, Brand Marketing Executive, Luxury Business Development Manager, and Retail & Customer Experience Manager. Throughout the programme, students develop commercial awareness, leadership skills, and an industry-ready portfolio through real-world projects and professional engagement.

• Dedicated Careers, Enterprise and Industry Services: Students receive personalised career coaching, CV and LinkedIn reviews, interview preparation, employer networking events, internship support, and lifetime access to Regent's Careers services. They also gain access to the Handshake careers platform, connecting students with 650,000+ global employers for internships, placements, graduate roles, and luxury sector opportunities.
• Employment outcomes: While Regent's does not publish programme-specific salary figures, graduates are prepared for careers across luxury fashion, beauty, hospitality, automotive, travel, retail, and lifestyle sectors in roles including Luxury Brand Manager, Marketing Executive, Brand Strategist, Client Experience Manager, Product Manager, and Business Development Manager. The programme also equips graduates to launch their own premium or luxury businesses.
• University–industry partnerships: Students work on live industry briefs, participate in Industry Challenge and Entrepreneurial Challenge projects, attend guest lectures and networking events with luxury industry professionals, and can undertake optional placements or study abroad. Regent's central London location provides direct access to world-renowned luxury brands, flagship stores, premium hospitality groups, and creative agencies.
• Long-term accreditation value: The programme is CMI-accredited, enabling eligible students to gain the Level 5 Diploma in Management and Leadership from the Chartered Management Institute (CMI) alongside their degree. This internationally recognised qualification enhances graduates' leadership credentials and professional employability.
• Graduation outcomes: Graduates leave with expertise in luxury branding, strategic marketing, customer experience, digital brand management, consumer behaviour, sustainable luxury, business innovation, entrepreneurship, and leadership. They also join Regent's global alumni network spanning 34,000+ graduates across 170+ countries, providing valuable international networking and career opportunities.

Further Academic Progression:

After completing this programme, graduates can progress to postgraduate study including an MBA, MA Luxury Brand Management, MSc International Business, MSc Marketing, MSc Entrepreneurship, or specialist master's degrees in Luxury Marketing, Strategic Management, Fashion Business, Digital Marketing, or Project Management. The practical business experience, luxury industry knowledge, and professional portfolio developed throughout the programme also provide an excellent foundation for leadership development programmes, professional management qualifications, or establishing a luxury brand, consultancy, or entrepreneurial venture.