BA Hons Marketing And Management

The BA Marketing and Management at the University of East Anglia is a comprehensive program combining key principles of marketing with foundational and advanced management practices. It equips students with the strategic, analytical, and creative skills necessary to succeed in a dynamic, global business environment.

• Students will explore core marketing concepts such as branding, consumer behaviour, and campaign development while also studying business management essentials including operations, finance, and strategy.

Key Features:

• Comprehensive Curriculum: Students gain foundational knowledge in marketing principles, managing organizations, finance and accounting, understanding the business environment, and managing data in a digital world.

• Applied Business Project: The first year culminates in a project that applies learned concepts to real-world scenarios.​

• Flexible Module Selection: In subsequent years, students can choose from a range of optional modules to tailor their degree to specific interests and career goals.​

Rankings and Accreditations:

• UEA is ranked 21st in the UK

• Top 20 UK University for Marketing in The Complete University Guide 2025

• 6th in the UK for Marketing and Public Relations Guardian University Guide 2023

• Norwich Business School is accredited by the Chartered Institute of Marketing (CIM).

• The course offers exemptions from CIM exams at Level 4 (first year) and Level 6 (third year), allowing students to gain professional qualifications more efficiently

Couse Overview:

• Year 1 focuses on business fundamentals such as accounting, finance, marketing principles, and data management.

• Year 2 introduces core marketing communications, strategic analysis, and business ethics, with options in retail, project management, and languages.

• Year 3 centres on advanced topics like brand management, strategic leadership, consumer behaviour, and globalisation.

Students can customise their learning through elective modules. The course structure ensures strong academic grounding while nurturing practical skills, preparing graduates for diverse marketing and business roles across industries.