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The Business with Marketing MA (Hons) program at the University of Edinburgh blends core business education with a deep dive into marketing, preparing students to understand the strategic role marketing plays in driving business success. The program is designed to provide students with a thorough grounding in business principles, combined with specialist marketing knowledge, ensuring graduates are equipped to meet the challenges of marketing in a rapidly changing global environment.
This program places strong emphasis on the development of leadership skills, ethical decision-making, and the ability to analyze and interpret data to make strategic marketing decisions. Students also have the opportunity to apply theoretical knowledge to real-world business challenges
Course overview
Year 1: Global Challenges for Business, The Business of Edinburgh, along with optional modules
Year 2: Marketing, Business Research Methods I: Introduction to Data Analysis, Business Research Methods 2: Research Design and Application, along with optional modules
Year 3: Preparing for your Dissertation, along with optional modules
Year 4: Business Honours Dissertation, along with optional modules
Study Abroad: An opportunity to study abroad in Year 3, gaining international exposure and broadening perspectives.
Dissertation: In the final year, students undertake a dissertation, focusing on a topic of their choice within the realm of business or marketing.
Employer Connections: Industry-relevant modules with career support and networking events
Global City Advantage: Access to leading firms and business events in Edinburgh
Graduate Outcomes: 87% of graduates are working or studying after 15 months of graduation.
Further Study: Graduates can also pursue postgraduate study, including specialized marketing qualifications or MBAs.
The university's strong industry links and career support services, including employer events and networking opportunities, facilitate smooth transitions into the workforce.
Dedicated Careers Service supports CV building, internships, and job placement
Study abroad option availableHolds accreditations from AMBA, AACSB, and EQUIS.You must also have the following at GCSE: Mathematics at B or 6 English at C or 4IELTS Academic: total 7.0 with at least 6.0 in each component. TOEFL-iBT (including Home Edition): total 100 with at least 20 in each component. TOEFL MyBest score not acceptedYour personal details, academic qualifications (predicted works too), a personal statement, evidence of your English language skills (with relevant qualifications), a reference and employment history are required for applications.Marketing DirectorMarketing ManagerMarketing Communication ManagerMarketing Research AnalystProduct Manager
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University of Edinburgh
