Enter OTP
The BA (Hons) Business and Marketing at the University of Hertfordshire combines foundational business studies with advanced marketing principles to prepare students for the evolving demands of global commerce.
Students develop a blend of soft and technical skills, learning how to apply strategic thinking to branding, digital marketing, consumer behaviour, and data analytics. Real-world projects and case-based learning are central to the program, with a focus on creativity, innovation, and communication. The program also benefits from strong employer connections and one of only four UK partnerships with CIM.
Course overview
Year 1: Foundation in marketing communications, economics, global business, marketing principles (CIM), and skills for professional success
Year 2: Focus on consumer behaviour, ethics, cross-cultural management, marketing insights, and industry collaboration
Year 3: Advanced topics in digital economy, global marketing, marketing management in practice, and a final research project
Optional sandwich year with placements at Disney, IBM, Porsche, Hugo Boss, Toyota, Body Shop
Study abroad opportunities at over 100 partner universities worldwide
Working With Industry module for hands-on experience with real companies
Dissertation or final project linked to industry or global issues
Student highlight: Graduate Hannah Blagden, a Rising Star award winner, praised UH’s inclusive learning and career preparation
Graduates have secured positions at organisations like Amazon, BBC, Barclays, Canon, and agencies in London
The CIM-accredited curriculum and real-world learning enhance global employability
Continuous support from the Future Success team for placements, CVs, mock interviews, and job applications
Depending on your situation, you might qualify for a scholarship, grant, or bursary that doesn’t need to be paid backIELTS: 6.0 overall, with no component below 5.5TOEFL: 72 with band scores of reading 18, writing 17, listening 17, speaking 20Only Full-time studies availableDigital Marketing SpecialistMarketing AnalystSocial Media ManagerBusiness Development ExecutiveAdvertising Account Manager
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University of Hertfordshire
