BSc (Hons) Business Analytics and Artificial Intelligence

3 Years On Campus Bachelors Program

University of Hertfordshire

Program Overview

The BSc (Hons) Business Analytics and Artificial Intelligence at the University of Hertfordshire equips students with the technical and strategic skills needed to thrive in data-driven industries. This innovative program blends business insight with cutting-edge AI technologies, preparing graduates for a wide range of high-demand roles.

  • Students gain hands-on experience with tools such as Python, Tableau, and machine learning algorithms, while developing core competencies in business environments, analytics ethics, and digital transformation.

The course encourages problem-solving through design thinking, hackathons, and challenge-based learning (CBL). Delivered at the de Havilland Campus, the program provides access to advanced resources like the Enterprise Hub and 24/7 Learning Resources Centre.

Experiential Learning (Research, Projects, Internships etc.)

  • Optional 1-year industry placement

  • Study abroad opportunities available through international partnerships

  • Hackathons, entrepreneurship challenges, and live consultancy briefs

  • Certifications in Python, Tableau, and analytics tools

  • Projects on real-world AI applications such as smart city dashboards and AI-powered energy solutions

  • Innovation opportunities: Students are encouraged to think outside the box by diving into entrepreneurship and working on collaborative projects that introduce them to the latest technologies.

Progression & Future Opportunities

  • Strong pipeline into AI, business intelligence, and consultancy roles

  • Access to Future Success career support team

  • Collaborate on R&D projects with faculty or industry

  • Future-ready skills: Graduate with critical thinking, problem solving and adaptability skills to succeed in the evolving AI and business landscape.

Program Key Stats

£15,965
£ 29
Sept Intake : 14th Jan


73 %

Eligibility Criteria

BBC
3.0
28
60 - 70

1070
23
6.0
72

Additional Information & Requirements

Career Options

  • AI Specialist
  • Data Analyst
  • Business Analyst
  • Digital Transformation Consultant
  • Marketing Analyst
  • Product Manager (AI focus)

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