BSc (Hons) Business Analytics and Artificial Intelligence

3 Years On Campus Bachelors Program

University of Hertfordshire

Program Overview

If you’re curious about how artificial intelligence can transform business, this degree is designed for you. At the University of Hertfordshire, you’ll learn how to use AI and data analytics to solve real-world business challenges, giving you the skills employers are actively looking for.

Curriculum Structure

Year 1: Building the Foundations

In your first year, you’ll get to grips with the basics of both AI and business analytics. You’ll explore Foundations of Artificial Intelligence, learning how AI can be applied strategically, and gain practical skills in Data Analysis and Visualisation. Business Information Systems will help you understand how technology supports business operations, giving you a strong foundation for more advanced topics later on.

Year 2: Advancing Knowledge and Skills

Year two takes you deeper into the world of AI and data. You’ll study Machine Learning and Neural Networks, learning how algorithms can make sense of data and learn from it. Big Data and High-Performance Computing will give you the tools to handle large, complex datasets efficiently, while Business Intelligence Systems will show you how businesses turn data into smart decisions. By the end of this year, you’ll be confident tackling more complex analytical challenges.

Year 3: Specialisation and Application

In your final year, it’s all about applying what you’ve learned to real business problems. Advanced Artificial Intelligence explores cutting-edge AI models, while your Data Science Project allows you to showcase your skills on a real-world challenge. Strategic Management and AI will help you understand the bigger picture—how AI can influence business strategy and decision-making. This year really brings everything together, preparing you to step confidently into the workplace.

Focus Areas

AI in Business Strategy, Data Analytics, Machine Learning, Business Intelligence Systems, High-Performance Computing

Learning Outcomes

You’ll graduate ready to apply AI and data analytics to business problems, create innovative solutions, and make informed, strategic decisions that drive results.

Professional Alignment

The course is built with industry in mind, so you’ll gain skills that employers want and work on projects that reflect real business scenarios.

Reputation

Hertfordshire is known for its strong links to industry and excellent graduate outcomes—93% of graduates are in work or further study within 15 months of finishing their course.

Experiential Learning (Research, Projects, Internships etc.)

At Hertfordshire, this degree isn’t just about lectures and textbooks — it’s about learning by doing. You’ll get hands-on experience with the tools and technologies that businesses actually use, work on real-world projects, and collaborate with fellow students and industry experts. From the first year to your final project, you’ll be applying what you learn in practical, meaningful ways that prepare you for the workplace.

Some of the ways you’ll gain real-world experience include:

Cutting-Edge Facilities: Learn and experiment in the Spectra Building, which houses labs equipped with the latest software, hardware, and AI tools for business analytics.
Real-World Projects: Take part in group projects that mirror real business challenges, helping you develop teamwork, problem-solving, and project management skills.
Industry Connections: Gain insights from guest lectures, internships, and live projects through Hertfordshire’s partnerships with leading companies.
Research Opportunities: Contribute to research in AI and business analytics, enhancing your analytical skills and giving you a taste of cutting-edge innovation.
Career Support: Access tailored guidance from the university’s Careers and Employment team, including workshops, CV support, and interview preparation, ensuring you’re ready for your first role after graduation.
Libraries and Learning Resources: Use Hertfordshire’s extensive library and digital resources to support your studies and projects.

These experiences ensure that by the time you graduate, you’ll not only have knowledge but also the practical skills and confidence to thrive in a career at the intersection of AI and business.

Progression & Future Opportunities

Graduating from the BSc (Hons) Business Analytics and Artificial Intelligence program opens the door to exciting and in-demand careers where technology meets business. With your skills in AI, data analytics, and business strategy, you could find yourself working as a Business Analyst, Data Analyst, AI Specialist, or Digital Transformation Consultant — helping companies make smarter, data-driven decisions. The possibilities are broad, spanning industries like finance, healthcare, retail, and tech:

Dedicated Career Support: Hertfordshire’s Careers and Employment team helps you every step of the way — from placements and internships to CV workshops, interview coaching, and networking opportunities.
Industry Connections: Through partnerships with leading companies, you can work on real-world projects, attend guest lectures, and gain experience that employers value.
Strong Graduate Outcomes: Around 93% of Hertfordshire graduates are in work or further study within 15 months of finishing their degree, showing that your skills are in high demand.
Professional Recognition: The program aligns with industry expectations, ensuring your qualifications remain relevant and respected in the long term.
Hands-On Experience: The combination of projects, labs, and internships means you leave with practical experience, not just theory.

Further Academic Progression:

After finishing your degree, you have several options to deepen your expertise or specialize further:

Postgraduate Study: Consider a Master’s in Data Science, Artificial Intelligence, or Business Analytics to focus on advanced skills.
Professional Certifications: Boost your career prospects with certifications from recognized industry bodies like the BCS (Chartered Institute for IT).
Research and Doctoral Study: If you’re interested in innovation, you could pursue a PhD and contribute to cutting-edge research in AI and business analytics.

These pathways ensure that whether you want to step straight into the workforce or continue your academic journey, you’re set up for long-term success.