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3 Years On Campus Bachelors Program
University of HertfordshireThe BSc (Hons) Sports Business Management at the University of Hertfordshire provides students with the business and leadership skills necessary to succeed in the fast-growing global sports industry. Combining academic theory with practical experience, the course focuses on sports marketing, management, finance, and event operations. Delivered by faculty with PhDs and industry experience, students gain hands-on learning through professional placements and projects.
Accredited through a partnership with the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA), students benefit from exclusive membership perks including industry CPD modules, networking events, and job portals. The course is also supported by real-world partnerships—such as a collaboration with Watford FC—offering students unique opportunities to gain insight and experience within elite sporting organisations.
Professional Accreditation: CIMSPA partnership with student membership benefits
Course overview
Year 1: Core modules including sport business management, operations, coaching, global perspectives, and communication
Year 2: Focus on event management, sport finance, leadership, sport marketing, and work experience
Year 3 (3-year route): Strategic sport business planning, sport law, customer service, contemporary issues, and a dissertation
Final Year (4-year route): Optional sandwich placement or study abroad followed by final year dissertation and professional modules
Industry placement year: Optional between Years 2 and 3 with no tuition fees, including opportunities with Watford FC
Study abroad: Available at over 150 global partner universities
Applied sport experience module in Year 2, integrating real-world work into academic credit
Access to the Institute of Sport and Sports Village for practical learning
Professional practice dissertation option for hands-on project-based research
Graduates are well-equipped for careers in both public and private sectors of sport
Opportunities to start a business in the growing sport and leisure sector
Strong employment outcomes supported by UH’s Future Success team
Depending on your situation, you might qualify for a scholarship, grant, or bursary that doesn’t need to be paid backIELTS: 6.0 overall, with no component below 5.5TOEFL: 72 with band scores of reading 18, writing 17, listening 17, speaking 20Part time study availableEvent ManagementSports AdministrationLeisure Centre LeadershipPrivate Sector Sport and LeisureSports EntrepreneurshipGraduate Schemes in Sport or Business
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