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3 Years On Campus Bachelors Program
University of PlymouthThe BSc (Hons) Business Management with Marketing at the University of Plymouth blends core business management competencies with in-depth marketing expertise.
This degree equips students to develop creative, data-informed marketing strategies, understand consumer behaviour, and engage in real-world business contexts. Emphasis is placed on communication, collaboration, and innovation, with many opportunities for experiential learning and client-based projects.
The curriculum also develops students' ability to understand global business environments while preparing them for dynamic careers in marketing and management.
Course overview:
Year 1: Business culture and behaviour, marketing and digital economy, leadership development, global business environment
Year 2: Financial data analysis, people management, business decision-making, operations; optional modules in strategic marketing, digital marketing, entrepreneurship, and sustainability
Year 3: Honours project, strategy and leadership, enterprise and innovation; optional modules include consultancy, experiential practice, and advanced marketing topics
Optional Placement Year available between Year 2 and Year 3
University Accreditations and Rankings:
Accredited by the International Accreditation Council for Business Education (IACBE)
Member of the Business Graduates Association (BGA)
TEF Triple Gold Award 2023 for excellence in teaching and outcomes
The Business Challenge – real-world group project in Year 1
Live client and advisory projects in later years
Optional placement year; Outside UK £1,385
Challenge modules – explore entrepreneurship and sustainable global trade
Business Consultancy module – solve business problems with real clients
95% of graduates are employed or in further study 15 months after graduation
Strong career prospects in marketing, branding, digital strategy, and consultancy
Graduates are equipped with real-world business intelligence and confidence to engage with professionals
Further study options include MSc Marketing, Digital Marketing, or Management degrees
112 - 128 points from a minimum of 2 A levels.Personal Statement required.You may be eligible for Foundation Year if you do not meet the standard entry requirementIELTS: 6.0 overall with no individual element below 5.5Digital Marketing ExecutiveBrand ManagerMarketing AnalystProduct ManagerSocial Media StrategistBusiness Development Executive
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