1. University of Surrey
  2. Program
  3. Bachelors
  4. BSc Hons Business Management with Marketing

BSc Hons Business Management with Marketing

3 Years On Campus Bachelors Program

University of Surrey

Program Overview

The BSc (Hons) Business Management with Marketing at the University of Surrey is a Chartered Institute of Marketing (CIM)-accredited degree designed to develop analytical thinking alongside creative, multidisciplinary, and practical marketing approaches. Students gain a solid foundation in business management while exploring various marketing disciplines, equipping them with skills applicable across diverse industries.

Ranking & Accreditations:

  • Ranked 12th in the UK and top 40 in the world for business administration and management in the Shanghai Global Rankings 2024
  • Business and management are ranked 6th for overall student satisfaction* in the National Student Survey 2024
  • Surrey is ranked 12th in the Complete University Guide 2025
  • AACSB & CIM accredited

Key Features:

  • CIM Accreditation: Ensures alignment with industry standards and enhances employability.​

  • Multidisciplinary Approach: Combines business management principles with marketing strategies.​

  • Practical Application: Emphasizes real-world marketing scenarios and decision-making.​

Couse Overview:

  • Comprehensive curriculum that combines core business principles with specialized marketing knowledge.
  • Students will explore psychological elements such as consumer behaviour, learn to develop both online and offline marketing strategies, and understand brand management.
  • The course also emphasizes the importance of capturing market insights and utilizing marketing analytics to measure performance.

Experiential Learning (Research, Projects, Internships etc.)

  • Professional Training: An optional year-long placement in industry, either in the UK or abroad, providing practical experience and enhancing employability. ​

  • Live Marketing Projects: Engagement in real-world marketing activities for brands, including consultancy projects and market research, allowing students to apply theoretical knowledge to practical scenarios.​

Progression & Future Opportunities

Graduates of this program are well-prepared for various career paths and further education:​

  • Graduate Outcomes: According to the Graduate Outcomes 2024 survey (HESA), 90% of Surrey Business School undergraduates are in employment or further study within 15 months of graduation. ​

  • Career Prospects: Roles in digital marketing, brand management, advertising, sales, and marketing analysis.​

  • Further Study: Opportunities to pursue postgraduate education, including MSc programmes in Marketing, Business Analytics, and MBAs, both in the UK and internationally.​

  • Employability Support: Comprehensive career guidance throughout the program and for up to three years after graduation, including personalized support, interview preparation, and access to industry networks.

Program Key Stats

£22,800
£ 29
Sept Intake : 14th Jan


70 %

Eligibility Criteria

ABB
3.3
33
70

1290
28
6.5
100

Additional Information & Requirements

Career Options

  • Digital Marketing Specialist
  • Brand Manager
  • Marketing Analyst
  • Sales and Marketing Executive
  • Advertising Coordinator​

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