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3 Years On Campus Bachelors Program
University of WolverhamptonThe BA (Hons) Business and Marketing Management at the University of Wolverhampton provides a solid foundation in strategic business and marketing principles, with a strong focus on real-world application and professional growth. The course is designed to help students navigate complex, digitised business environments while addressing global consumer trends, sustainability, and social responsibility. Accredited by the Chartered Institute of Marketing (CIM), the program also offers exemptions from select CIM Certificate and Diploma modules, enabling a faster route to professional qualifications.
Course overview
Year 1: Introduction to business management, marketing fundamentals, digital business, and market analysis
Year 2: Integrated marketing communications, marketing research, operations and project management
Year 3: Strategic marketing, global business strategy, digital and social media marketing, consultancy or research project
Access to real-world case studies and live client briefs
Use of marketing simulation tools and digital technologies
Placement and Internships available
Regular guest lectures and workshops with industry professionals
Participation in CIM-related activities and business networking events
Support from the Wolverhampton Employability Hub and business enterprise service
Direct pathway to CIM qualifications, with exemption from select modules
Suitable for postgraduate study such as MSc Digital Marketing Management or MBA
Average earnings: £24,000, 15 months after the course
70% of the students go on to work and/or study
Students must usually have studied for a minimum of two years post GCSE level.IELTS: 6.0 overall, with no component below 5.5TOEFL: Overall Score of 60 with no component score less than 20Proof of ID, Academic Transcripts and/or Certificates, Academic References, Personal Statement and CV required for applicationSAT: 1300 from evidence based reading and writingIf you do not meet the entry requirements, successful completion of the International Foundation Year in Social Sciences guarantees entry on to this courseMarketing managerdigital marketerbusiness development officerbrand strategistcustomer experience managerstrategic plannersales executive
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