3 Years On Campus Bachelors Program
The BA (Hons) Business and Tourism Management at the University of Wolverhampton offers a practical, industry-focused education that blends business fundamentals with deep insight into tourism operations and destination management. The course emphasizes sustainable tourism, innovation, and responsible business practices, preparing graduates for leadership roles across the tourism and hospitality industries. As an Institute of Travel and Tourism (ITT) Centre of Excellence, the course provides industry recognition and access to exclusive networking and internship opportunities.
Course overview
Year 1: The Digital Business, The Fundamentals of Marketing, The Innovative Business, Tourism Placemaking
Year 2: Destination Marketing and Management, Managing Finance and Accounts, Researching Leisure, The Professional Manager and Leadership
Year 3: Destination Resilience and Sustainability, Emerging Markets in Tourism, The Professional Project, The Strategic Business
Annual ITT Centre of Excellence Student of the Year award
Access to ABTA webinars, resources, and industry events
Applied learning through case studies and digital collaboration
Capstone project in final year
Prepares students for postgraduate study or professional tourism and hospitality certifications
Strong alignment with tourism employers, event companies, and local authorities
Valuable connections through industry recognition from ITT and ABTA
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