BSc (Hons) Business Analytics and Artificial Intelligence

The BSc (Hons) Business Analytics and Artificial Intelligence at University of Hertfordshire offers a three-year full-time programme that equips students with expertise in data analytics, machine learning and AI within business contexts. It is ideal for those who want to bridge technical skills and business insight, preparing for roles such as data analyst, business analyst or AI specialist. 

Curriculum structure

Year 1 – Students undertake foundational modules such as Introduction to Business Analytics, Programming for Business Analytics, and Business & Digital Foundations, where they learn the basics of data handling, programming (e.g., Python), and how businesses operate in digital environments. They begin to integrate analytics into decision-making and gain exposure to AI concepts.
Year 2 – In this year, core modules include Machine Learning for Business, Data Visualisation & Big Data, and Artificial Intelligence Applications in Business, through which students deepen their analytical, modelling and AI application skills. They work on real-world case studies, develop proficiency in modelling large datasets and start working in interdisciplinary teams.
Year 3 – The final year sees students focus on advanced analytics and strategy with modules such as Strategic Business Analytics & AI Innovation, AI Ethics and Governance, and a major Capstone Project in Business Analytics & AI, where they undertake an independent research, design or consultancy project integrating all their learning.

Focus areas

“business analytics; machine learning; artificial intelligence; data-driven decision-making; AI in business; capstone project”

Learning outcomes

“apply analytics, machine learning and AI techniques to business problems; analyse large data sets and interpret insights for business decisions; design and conduct an independent project in analytics/AI; demonstrate strategic, ethical and technical competence in the intersection of business and technology”

Professional alignment (accreditation)

While the programme is focused on analytics and AI rather than professional psychology or engineering accreditation, it is shaped by industry standards and provides certifications (e.g., Python, Tableau) alongside academic study, positioning graduates for roles in data analytics, AI strategy and digital transformation. 

Reputation (employability rankings)

The University of Hertfordshire is ranked in the top 25 % of UK universities for business and management research impact (REF 2021) and achieved 90 % employment or further study for business-related graduates.