BA Hons Business and Luxury Brand Management

This course provides a practical business education focused on the luxury sector – applying managerial, financial and strategic skills to luxury businesses and brands, and developing a critical understanding of the trends that shape the luxury industry. You’ll learn to generate innovative ideas, tell authentic stories, engage with different audiences and deliver exceptional customer experiences while exploring the challenges of management, reputation, sustainability and perceptions of luxury. Drawing on real case studies, you’ll acquire a global perspective of sectors including fashion, travel and automotive, and gain a deep understanding of how high-end businesses thrive – in the UK and overseas.