BA Hons Business and Luxury Brand Management

3 Years On Campus Bachelors Program

Regents University London

Program Overview

The BA (Hons) Business and Luxury Brand Management at Regent's University London prepares students for leadership careers in the global luxury industry by combining core business knowledge with specialist expertise in luxury brand strategy, marketing, and management. This CMI-accredited programme is ideal for students passionate about premium brands, fashion, hospitality, travel, automotive, and lifestyle sectors, offering practical learning and valuable industry connections in the heart of London's luxury district.

Curriculum Structure

Year 1

During the first year, students build a strong business foundation through modules such as Organisational Culture and Reputation, Money, Finance and Decisions, and Markets and Legal Frameworks. Alongside these core subjects, they explore the luxury sector through History and Perspectives of Luxury, while Learning Perspectives and Exploring Industry and Entrepreneurship develop academic, professional, and entrepreneurial skills.

Year 2

The second year focuses on developing specialist knowledge of luxury businesses through modules such as Luxury Business Models, Luxury Customer Experience, and Luxury Brand Strategy. Students examine consumer behaviour, sustainability, innovation, and digital transformation while applying their knowledge through an Industry Challenge, Enterprise Challenge, Placement, or Study Abroad opportunity.

Year 3

In the final year, students strengthen their strategic and leadership capabilities through modules including Developing and Launching a Luxury Business, Major Project I, and Major Project II. They undertake independent research, create innovative luxury business concepts, and develop professional strategies for launching, managing, and growing luxury brands in international markets.

Focus Areas (String)

Luxury brand management, Luxury marketing, Brand strategy, Consumer behaviour, Luxury retail, Entrepreneurship, Business management, Customer experience, Innovation, Sustainability, Digital marketing, Strategic management, International luxury markets, Business leadership

Learning Outcomes (String)

Apply business principles to luxury brands, Develop luxury brand strategies, Analyse luxury consumer behaviour, Evaluate global luxury markets, Create innovative luxury business models, Manage luxury customer experiences, Develop entrepreneurial and leadership skills, Apply sustainable business practices, Conduct independent business research, Prepare for careers in the international luxury industry

Professional Alignment (Accreditation)

The programme is accredited by the Chartered Management Institute (CMI), enabling eligible students to gain a CMI Level 5 Certificate in Management and Leadership alongside their degree. Regent's Business School is also a member of the Chartered Association of Business Schools (CABS), the Association to Advance Collegiate Schools of Business (AACSB), the Business Graduate Association (BGA), and the Association for Project Management (APM).

Reputation (Employability Rankings)

Students benefit from Regent's strong reputation in luxury education through live industry projects, networking with senior professionals from leading luxury brands, optional placements, study abroad opportunities, and a campus located close to London's most prestigious luxury retailers and fashion houses. The programme combines business education with direct exposure to one of the world's leading luxury markets, enhancing graduate employability across the global luxury sector.

Experiential Learning (Research, Projects, Internships etc.)

The BA (Hons) Business and Luxury Brand Management combines academic study with practical industry experience, allowing students to explore the luxury sector through live projects, industry engagement, and real-world business challenges. Based in central London, students benefit from direct access to luxury retailers, fashion houses, hospitality brands, and global headquarters while learning from industry professionals and applying their knowledge in collaborative projects. Throughout the programme, practical learning is embedded through placements, study abroad opportunities, business simulations, and entrepreneurial activities. Students gain hands-on experience through:

Industry Challenge module, where students work on live consultancy projects with industry partners to develop solutions for real luxury business challenges.
Enterprise Challenge, enabling students to collaborate in multidisciplinary teams to create and pitch innovative luxury business concepts and entrepreneurial ventures.
Optional professional placement, providing workplace experience within luxury brands, fashion businesses, hospitality companies, retail organisations, or related international businesses.
Study Abroad opportunity at one of Regent's global partner universities, allowing students to gain international business and luxury market experience.
Practical projects focused on luxury branding, customer experience, digital marketing, retail strategy, and brand management, using real-world case studies from leading global luxury brands.
Collaborative group projects, presentations, business simulations, and strategic consultancy assignments that strengthen leadership, teamwork, communication, and problem-solving skills.
Industry guest lectures, networking events, and masterclasses delivered by senior professionals from luxury brands, fashion, hospitality, and premium consumer businesses.
Opportunities to engage with London's luxury retail districts, flagship stores, fashion events, and premium hospitality venues, supporting industry awareness and professional networking.
Independent Major Project, where students research a contemporary luxury business issue or develop a strategic proposal for launching or growing a luxury brand.
Access to the Regent's University Library, providing specialist resources in luxury brand management, fashion business, marketing, entrepreneurship, consumer behaviour, and international business, alongside extensive digital journals and databases.
Modern technology-enabled classrooms, collaborative learning spaces, and seminar facilities designed to support presentations, workshops, business simulations, and project-based learning.
Support from Careers, Enterprise and Industry Services, including career coaching, employer networking, enterprise mentoring, internships, and graduate employment support.

Progression & Future Opportunities

Graduates of the BA (Hons) Business and Luxury Brand Management are equipped with the commercial, strategic, and creative expertise needed to succeed across the global luxury sector. Combining business management with specialist knowledge of luxury brands, consumer behaviour, and innovation, the programme prepares students for careers such as Luxury Brand Manager, Marketing Manager, Brand Specialist, and Product Manager across industries including fashion, hospitality, travel, automotive, and premium retail. The programme's strong industry focus and professional accreditation further enhance long-term career prospects.

Dedicated Careers, Enterprise and Industry Services: Students benefit from one-to-one career coaching, CV and LinkedIn reviews, interview preparation, employer networking events, enterprise mentoring, and access to the Handshake careers platform for internships, placements, graduate roles, and employer engagement opportunities.
Employment statistics and salary: According to Discover Uni, 75% of Regent's Business and Management graduates are in employment and/or further study 15 months after graduation. Business Studies graduates report median earnings of approximately £31,000 three years after graduation, rising to around £43,500 after five years.
University–industry partnerships: Students work on live industry briefs, consultancy projects, and Industry Challenge modules while engaging with leading luxury businesses through guest speakers, networking events, placements, and London's internationally recognised luxury retail and fashion sector.
Long-term accreditation value: The programme is accredited by the Chartered Management Institute (CMI), allowing eligible students to achieve a CMI Level 5 Certificate in Management and Leadership alongside their degree. Regent's Business School is also a member of the Chartered Association of Business Schools (CABS), the Association to Advance Collegiate Schools of Business (AACSB), the Business Graduate Association (BGA), and the Association for Project Management (APM), reflecting internationally recognised standards in business education.
Graduation outcomes: Graduates develop expertise in luxury brand strategy, marketing, customer experience, entrepreneurship, retail management, and business leadership, enabling them to launch luxury ventures or secure roles with premium global brands across fashion, beauty, hospitality, travel, and lifestyle industries.

Further Academic Progression:

After completing this programme, graduates can continue their studies through postgraduate programmes such as an MA Luxury Brand Management, MSc International Business, MSc Marketing, MSc Digital Marketing, MBA, or other specialist master's degrees in luxury, fashion, branding, entrepreneurship, or strategic management. The CMI accreditation also supports further professional development in leadership and management, providing an additional advantage for progression into senior management and executive roles