BA Hons Business and Luxury Brand Management with Foundation

4 Years On Campus Bachelors Program

Regents University London

Program Overview

The BA (Hons) Business and Luxury Brand Management with Foundation at Regent's University London is designed for students who want an additional year of academic preparation before specialising in the global luxury industry. The integrated Foundation Year develops essential academic and professional skills, while the degree equips students with expertise in luxury brand strategy, marketing, entrepreneurship, and business management, preparing them for careers across fashion, hospitality, beauty, retail, travel, and premium lifestyle sectors.

Curriculum Structure

Foundation Year

The Foundation Year helps students build confidence in university-level study by strengthening academic writing, research, critical thinking, communication, and quantitative skills while introducing key business concepts. Students develop the academic and professional capabilities needed to progress successfully into the specialist luxury brand management degree.

Year 1

Students establish a solid business foundation through modules including Organisational Culture and Reputation, Money, Finance and Decisions, and Markets and Legal Frameworks. They also explore the luxury sector through History and Perspectives of Luxury, while Learning Perspectives and Exploring Industry and Entrepreneurship develop academic, entrepreneurial, and professional skills.

Year 2

The second year develops specialist knowledge through modules such as Luxury Business Models, Luxury Customer Experience, and Luxury Brand Strategy. Students examine global luxury markets, sustainability, innovation, and consumer behaviour while applying their knowledge through an Industry Challenge, Enterprise Challenge, Placement, or Study Abroad opportunity.

Year 3

In the final year, students refine their strategic and leadership skills through modules including Developing and Launching a Luxury Business, Major Project I, and Major Project II. They undertake independent research, develop innovative luxury business concepts, and create strategic solutions for launching, managing, and growing luxury brands in international markets.

Focus Areas (String)

Luxury brand management, Luxury marketing, Brand strategy, Consumer behaviour, Luxury retail, Customer experience, Entrepreneurship, Business management, Sustainability, Innovation, International luxury markets, Digital marketing, Leadership, Premium brand development

Learning Outcomes (String)

Develop strong academic and professional skills, Apply business principles to luxury brands, Create effective luxury brand strategies, Analyse luxury consumer behaviour, Evaluate international luxury markets, Develop innovative business models, Manage customer experiences, Apply sustainable business practices, Conduct independent business research, Prepare for careers in the global luxury industry

Professional Alignment (Accreditation)

The programme is accredited by the Chartered Management Institute (CMI), allowing eligible students to achieve a CMI Level 5 Certificate in Management and Leadership alongside their degree. Regent's Business School is also a member of the Chartered Association of Business Schools (CABS), the Association to Advance Collegiate Schools of Business (AACSB), the Business Graduate Association (BGA), and the Association for Project Management (APM), reflecting internationally recognised standards in business education.

Reputation (Employability Rankings)

Students benefit from Regent's strong links with the luxury sector through live industry projects, networking events, guest speakers, placements, and study abroad opportunities. Located in central London, the programme offers direct access to one of the world's leading luxury markets, enabling students to develop valuable professional connections while preparing for careers with internationally recognised luxury brands.

Experiential Learning (Research, Projects, Internships etc.)

The BA (Hons) Business and Luxury Brand Management with Foundation combines academic preparation with practical industry experience, ensuring students develop both university-level study skills and the professional capabilities required by the global luxury sector. From the Foundation Year onwards, students work on real business challenges, collaborate on industry-focused projects, and gain direct exposure to London's internationally renowned luxury market. Throughout the programme, students enhance their learning through placements, international study opportunities, networking events, and practical brand management activities. The hands-on learning experience includes:

Foundation Year focused on developing academic writing, research methods, critical thinking, communication, digital literacy, and business fundamentals to prepare students for specialist luxury business studies.
Industry Challenge module, where students work on live consultancy projects set by industry partners, developing practical solutions to real luxury business and branding challenges.
Enterprise Challenge, allowing students to collaborate in multidisciplinary teams to develop innovative luxury business ideas and entrepreneurial ventures before pitching them to academic and industry audiences.
Optional professional placement, providing practical experience within luxury fashion, retail, hospitality, beauty, automotive, travel, or premium lifestyle organisations.
Study Abroad opportunity at one of Regent's international partner universities, enabling students to explore global luxury markets and gain valuable international business experience.
Practical group projects, business simulations, brand strategy assignments, case studies, presentations, and consultancy exercises based on leading luxury brands and premium consumer markets.
Industry guest lectures, networking events, and masterclasses delivered by professionals from luxury fashion houses, hospitality groups, premium retailers, and global consumer brands.
Opportunities to engage with London's luxury retail districts, flagship stores, premium hotels, fashion events, and luxury brand headquarters, providing first-hand insight into one of the world's leading luxury markets.
Independent Major Project, where students research a contemporary luxury business challenge or develop a strategic proposal for launching or expanding a luxury brand.
Access to the Regent's University Library, offering specialist resources in luxury brand management, marketing, fashion business, entrepreneurship, consumer behaviour, international business, academic journals, and digital databases.
Modern technology-enabled classrooms, collaborative learning spaces, seminar rooms, and presentation facilities designed to support workshops, project-based learning, and business simulations.
Support from Careers, Enterprise and Industry Services, including personalised career coaching, employer networking, enterprise mentoring, internships, placements, and graduate employability support.

Progression & Future Opportunities

Graduates of the BA (Hons) Business and Luxury Brand Management with Foundation combine a strong academic foundation with specialist expertise in luxury business, marketing, and brand strategy, preparing them for careers across the international premium goods and services sector. The programme develops commercial, strategic, and entrepreneurial skills that enable graduates to pursue roles such as Luxury Brand Manager, Marketing Manager, Brand Specialist, and Product Manager within fashion, beauty, hospitality, retail, travel, automotive, and lifestyle brands. Supported by professional accreditation and extensive industry engagement, graduates are well positioned for long-term career success:

Dedicated Careers, Enterprise and Industry Services: Students receive personalised career coaching, CV and LinkedIn reviews, interview preparation, employer networking events, enterprise mentoring, and access to the Handshake careers platform for internships, placements, graduate vacancies, and employer engagement opportunities. Students interested in launching their own luxury businesses can also access Regent's Founders Programme, which provides mentoring, business coaching, workshops, and investor networking.
Employment statistics and salary: According to Discover Uni, 75% of Regent's Business and Management graduates are in employment and/or further study 15 months after graduation. Business Studies graduates report median earnings of approximately £31,000 three years after graduation, increasing to around £43,500 after five years.
University–industry partnerships: Students participate in Industry Challenge consultancy projects, Enterprise Challenges, live industry briefs, guest lectures, networking events, and optional placements while benefiting from Regent's close connections with London's internationally recognised luxury fashion, retail, hospitality, and premium consumer sectors. Study abroad opportunities with 60+ partner universities across more than 20 countries further enhance global industry exposure.
Long-term accreditation value: The programme is accredited by the Chartered Management Institute (CMI), enabling eligible students to achieve the CMI Level 5 Certificate in Management and Leadership alongside their degree. Regent's Business School is also a member of the Chartered Association of Business Schools (CABS), the Association to Advance Collegiate Schools of Business (AACSB), the Business Graduate Association (BGA), and the Association for Project Management (APM), ensuring internationally recognised business education standards.
Graduation outcomes: Graduates develop expertise in luxury marketing, brand strategy, customer experience, consumer behaviour, entrepreneurship, retail management, innovation, and business leadership, enabling them to build careers with global luxury brands or establish their own premium ventures. The programme also provides access to Regent's international alumni network spanning more than 170 countries, supporting lifelong professional connections.

Further Academic Progression:

After completing this programme, graduates can progress to postgraduate study in areas such as MA Luxury Brand Management, MSc International Business, MSc Marketing, MSc Digital Marketing, MSc Luxury Hospitality Management, MBA, or other specialist master's degrees in luxury, fashion, branding, entrepreneurship, and strategic management. The combination of business knowledge, CMI accreditation, and international industry experience also provides a strong foundation for leadership development and advanced professional qualifications in management and marketing.