The International Business Management BA (Hons) at Keele University is designed to give you a real edge in the global business world. You’ll gain the skills and confidence to understand international markets, manage cross-cultural teams, and make strategic decisions that have real impact. This program suits anyone curious about how businesses operate on a global scale and keen to take on leadership roles in international companies.
Curriculum Structure
Year 1:
In your first year, you’ll build a strong foundation in business through modules like Business Foundations, Quantitative Methods, and Introduction to International Business. These courses help you understand how businesses work, give you essential analytical skills, and prepare you for more advanced topics in international business.
Year 2:
The second year takes you deeper into the world of global business. You’ll study Global Business Strategies, Cross-Cultural Communication, and International Trade, giving you insights into how companies operate across borders. You’ll also take part in Keele’s Professional and Academic Development Programme, which equips you with skills that employers really value, such as teamwork, leadership, and communication.
Year 3:
In your final year, you’ll focus on advanced international business challenges with modules like Market Entry Strategies and Data-Driven Decision Making in Global Markets. You’ll also explore sustainability and ethics in business, ensuring you graduate ready to lead responsibly in a complex global environment.
Focus Areas
International Business Strategy, Cross-Cultural Communication, Global Trade, Data-Driven Decision Making, Sustainability in Business
Learning Outcomes
Think strategically about global markets, communicate effectively across cultures, make data-informed business decisions, understand sustainable business practices, and develop leadership and ethical decision-making skills.
Professional Alignment
This degree prepares you for a wide range of careers in international business, global marketing, and management roles, giving you the skills employers seek worldwide.
Reputation
Keele University is known for excellent graduate employability, with students going on to work for leading global companies and organizations.
At Keele University, International Business Management students don’t just learn about global business—they get to experience it firsthand. From practical projects to real-world placements, the program is designed to help you develop skills that employers actually value. You’ll work with industry-standard tools, collaborate with peers, and even have the chance to live and study abroad, giving you a real edge in the international job market.
Some of the hands-on opportunities and facilities you’ll benefit from include:
Professional and Academic Development Programme – This runs throughout your degree, helping you build confidence, critical thinking, and problem-solving skills that are essential in any career.
Study Abroad Options – Take a year at one of Keele’s international partner universities to experience business in a global context.
Industry Placement Year – Gain real-world experience by working in a business environment, enhancing your employability and professional skills.
Entrepreneurship Year – Prefer to build your own business? Keele’s Innovation Hub lets you spend a year developing and testing your own business ideas.
State-of-the-Art Facilities – Keele Business School features modern lecture theatres, a ‘think lab’ study space, data labs, a café, and a business lounge to support collaborative learning.
Industry-Standard Software – Access tools like Bloomberg, STATA, Thomson Reuters, and Sage Accounting Software to develop practical business and data analysis skills.
Collaborative Learning Environment – The school’s open layout encourages interaction between students, academics, and entrepreneurs, fostering teamwork and innovation.
These experiences ensure that by the time you graduate, you’ll have the confidence, skills, and practical know-how to thrive in the global business world.
Graduates of Keele University’s International Business Management BA (Hons) are well-prepared to step confidently into the global business world. With strong skills in international strategy, cross-cultural communication, and data-informed decision-making, alumni often go on to roles such as:
International Marketing Manager
Global Supply Chain Analyst
Business Development Executive
Export/Import Compliance Officer
Keele provides a wealth of support and opportunities to help you launch your career:
Career Services – Personalized guidance including CV workshops, interview preparation, and one-on-one career advice.
Industry Partnerships – Keele connects students with a network of local and national businesses, offering internships, placements, and collaborative projects.
Graduate Employability – Keele graduates enjoy strong employment outcomes, with around 95% finding full-time work or further study within a year of graduation.
Accreditation and Professional Readiness – The program aligns with industry standards and prepares students for professional certifications in management and international business.
Further Academic Progression:
After finishing your degree, there are plenty of ways to take your skills further:
Postgraduate Study – You could pursue an MSc in International Business at Keele to deepen your expertise in global business strategies.
Professional Certifications – Enhance your credentials with qualifications from bodies like the Chartered Management Institute (CMI) or the Institute of Export & International Trade.
These options give you the flexibility to specialize, build leadership skills, and position yourself for a successful international business career.



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