BA International Business Management and French

We live and work in a world characterised by rapid technological and societal change on a global scale. To be effective in business and management in a multinational environment requires an understanding of the cultural, linguistic, economic, political and social contexts in which organisations operate, both within and across national borders. BA International Business Management and French will help you develop the intellectual, analytical, critical and employability skills you will need to succeed as a manager or leader in many careers across different sectors. A knowledge of French, spoken by hundreds of millions of people around the world, will allow you direct access to the cultural production, political debates and economic data from French-speaking communities.