4 Years On Campus Bachelors Program
The BA (Hons) International Business Management with a Year in Industry at UEA gives you the perfect mix of academic learning and real-world experience. It’s ideal for students who want to understand global business, sharpen leadership skills, and step straight into international careers with confidence.
Curriculum Structure
Year 1: Foundations of Business
In your first year, you’ll get to grips with the basics of business and how companies operate in a global environment. Modules like Introduction to Accounting and Finance, Principles of Marketing, and Organisational Behaviour introduce you to key concepts while helping you develop problem-solving and analytical skills.
Year 2: Developing Strategic Insights
The second year is all about looking at the bigger picture. You’ll explore International Business Environment, Managing People and Organisations, and Operations and Supply Chain Management, building the skills to tackle complex business challenges. You can also start to focus on areas that interest you most, shaping your own path in business.
Year 3: Industry Placement
This year is your chance to put theory into practice with a full-year industry placement. You’ll experience how businesses operate day-to-day, build professional networks, and develop skills that employers are really looking for. It’s a fantastic way to make your CV stand out and gain insights you can’t get in a classroom.
Year 4: Advanced Business Strategy and Leadership
In your final year, you’ll take on advanced modules like Strategic Management, Global Marketing Strategy, and Leadership and Change Management. You’ll hone your strategic thinking and decision-making skills, leaving you ready to take on leadership roles in any international business environment.
Focus Areas
International Business Strategy, Global Marketing, Organisational Leadership, Cross-Cultural Management, Business Ethics, Strategic Decision Making
Learning Outcomes
Strategic Thinking, Cross-Cultural Communication, Leadership Skills, Analytical Problem Solving, Applying Business Ethics, Global Market Analysis
Professional Alignment
The program is professionally aligned and accredited by the Chartered Institute of Management Accountants (CIMA), giving you a strong foundation for a future career and professional qualifications.
Reputation
UEA is consistently ranked among the top UK universities, and its Business and Management programs are known for high-quality teaching and strong industry links. Graduates leave equipped for success in international careers.
At UEA, we know that the best way to learn business is by doing it. This program is built around giving you real-world experiences so that when you graduate, you’re not just book-smart—you’re work-ready. From a full-year industry placement to hands-on projects and modern facilities, everything is designed to help you develop practical skills, solve real business problems, and gain confidence in professional settings.
Here’s how you’ll get hands-on experience:
Year-Long Industry Placement – Spend your third year working with a real business, applying what you’ve learned, and building professional connections that can kickstart your career.
Applied Business Projects – From the first year, you’ll tackle real business challenges in teams, sharpening your problem-solving and teamwork skills.
Digital Marketing Consultancy Project – In your final year, you’ll work on a project for an actual company, giving strategic recommendations and seeing the real-world impact of your ideas.
Access to Research Institutes – Collaborate with UEA’s research hubs to explore cutting-edge business insights and innovative practices.
Modern Facilities – Work in dedicated business labs and collaborative spaces equipped with the latest digital tools to support your learning and project work.
These experiences make sure you graduate not only with a degree but with confidence, practical skills, and a professional edge in the global business world.
Graduates from the BA (Hons) International Business Management with a Year in Industry at UEA leave ready to step straight into the global business world. With a blend of practical experience and academic knowledge, you could find yourself in roles such as:
International Business Analyst – analyzing global markets and advising companies on expansion strategies.
Marketing Manager – creating and leading marketing campaigns for international audiences.
Supply Chain Coordinator – managing operations and logistics across borders.
Human Resources Manager – guiding recruitment, training, and employee engagement in multinational organizations.
UEA also provides strong support to help you launch your career successfully:
CareerCentral – one-on-one career advice, CV guidance, interview prep, and access to job fairs with top employers.
UEA Award – recognizes your extracurricular work and industry experience, boosting your employability.
Industry Partnerships – opportunities to network with leading companies and gain insight into real-world business practices.
Graduate Outcomes – a high proportion of UEA graduates secure employment or further study within six months, demonstrating the program’s effectiveness.
The program’s accreditation and industry links ensure that your degree has lasting value, helping you stand out in the competitive global job market.
Further Academic Progression:
Once you complete the program, you have plenty of options to continue your studies and advance your career:
Master’s Degrees – such as MSc International Business, MSc Marketing, or MSc Finance for deeper specialization.
Professional Certifications – like Chartered Institute of Marketing (CIM) or Chartered Institute of Personnel and Development (CIPD) qualifications to enhance your expertise.
Doctoral Studies – for those interested in research, a PhD in Business Management or related fields is an option.
These paths give you the freedom to shape your career around your passions, whether in business, research, or leadership.
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