International Business and Marketing BSc

At Leeds, learning goes far beyond the classroom. In the International Business and Marketing BSc, you’ll gain hands-on experience that prepares you for real-world business challenges. The program is packed with opportunities to put theory into practice, work on real projects, and use the latest tools and facilities that business professionals rely on. You’ll develop skills in problem-solving, teamwork, and strategic thinking—all while experiencing global business first-hand.

Here’s how you’ll get practical experience throughout the course:

• Year in Industry: An optional 9–12 month paid placement in the UK or abroad, giving you real work experience and industry connections.

• Study Abroad: Spend time studying in another country to understand different markets and cultures.

• Group Projects: Collaborate on projects that mirror real business challenges, enhancing teamwork and problem-solving skills.

• Business Networks: Attend networking events and mentorship programs to connect with professionals and expand your career opportunities.

• Research Projects: Participate in cutting-edge research in international business and marketing.

• Digital Tools: Gain experience with industry-standard software and platforms for data analysis and marketing strategy development.

• State-of-the-Art Facilities: Learn in modern lecture theatres, collaborative teaching spaces, and tech-equipped computer clusters.

• Behavioral Lab: Explore consumer decision-making and behavior through specialized research facilities.

• Executive Boardroom & Trading Room: Practice real-world business and financial decision-making in simulated environments.

These opportunities ensure you leave Leeds not just with a degree, but with practical experience, confidence, and skills that employers value globally.

Graduating from the International Business and Marketing BSc at the University of Leeds opens doors to exciting careers around the world. You’ll leave with practical business knowledge, marketing expertise, and a global perspective that employers really value. Popular career paths for graduates include:

• International Marketing Manager – creating and running marketing campaigns across global markets.

• Business Development Executive – spotting and pursuing new business opportunities internationally.

• Export Sales Manager – managing and expanding sales operations for companies abroad.

• Global Brand Strategist – building and managing brands that connect with diverse audiences.

Your career journey is supported every step of the way:

• Employability and Opportunity Team – tailored career coaching, CV workshops, and interview prep to help you land your dream role.

• Networking and Employer Events – meet industry professionals and gain insights into the world of international business.

• Graduate Outcomes – 85% of International Business graduates are employed or pursuing further study within 15 months of graduation.

• Industry Connections – partnerships with companies like PwC, Deloitte, IBM, and Marks & Spencer give you opportunities to gain real-world experience and access graduate roles.

• Graduate Earnings – typical salaries range from £23,000 to £42,500, with a median around £31,500.

• Accreditations – CIM and the Institute of Export and International Trade add real professional credibility to your degree.

Further Academic Progression:

After your BSc, there are lots of ways to build on your knowledge and open even more doors:

• Master’s Degrees – specialize in International Business, Marketing, or Management.

• Postgraduate Diplomas – focus on areas like Digital Marketing or International Trade.

• Professional Certifications – such as CIM qualifications, which can boost career prospects and credibility.

Leeds University offers plenty of postgraduate and professional development options, so you can continue learning and growing long after you graduate.