BA Hons Business and Global Sports Management

3 Years On Campus Bachelors Program

Regents University London

Program Overview

The BA (Hons) Business and Global Sports Management at Regent's University London combines core business education with specialist knowledge of the global sports industry, preparing students to lead organisations across professional sport, events, sponsorship, media, and commercial management. Students explore how sport drives business growth, social impact, and international development while developing expertise in strategy, marketing, finance, entrepreneurship, and leadership for careers in one of the world's fastest-growing industries.

Curriculum Structure

Year 1

Students build a strong business foundation through modules including Learning Perspectives, Money, Finance and Decisions, and Markets and Legal Frameworks. Alongside these, they study Sports Marketing, Branding and Sponsorship, exploring how sports organisations, leagues, clubs, athletes, and events build commercial value through branding, partnerships, sponsorship, and fan engagement while developing knowledge of finance, economics, and business law.

Year 2

The second year focuses on the commercial and strategic dimensions of sport through modules such as Sport, Business and Social Change, Sports Methods and Business Drivers, and Industry Challenge. Students examine the relationship between sport, business, technology, sustainability, and society while applying their learning through live industry projects, an Entrepreneurial Challenge, optional Placement, or Study Abroad opportunity.

Year 3

In the final year, students strengthen their strategic leadership skills through Performance and Decisions in Sport, Disruptive Strategies and Models, and the two-part Major Project. They analyse strategic decision-making across marketing, operations, finance, and data within the sports industry while completing an independent project focused on a sports or broader business topic aligned with their professional ambitions.

Focus Areas (String)

Global sports management, Sports marketing, Sponsorship, Sports branding, Sports business strategy, Sports finance, Sports entrepreneurship, Event management, Fan engagement, Sports governance, Business innovation, Leadership, Commercial strategy, Social impact of sport

Learning Outcomes (String)

Develop strategic sports business knowledge, Analyse global sports markets, Create sports marketing and sponsorship strategies, Apply financial and commercial decision-making, Evaluate sports business performance, Manage international sports organisations, Develop entrepreneurial and leadership skills, Solve complex business challenges, Build an industry-ready professional portfolio, Prepare for careers in the global sports industry

Professional Alignment (Accreditation)

The programme combines business education with industry-focused sports management through live industry briefs, field trips, guest speakers, collaborative projects, and entrepreneurial learning. Students gain practical insight from academics with professional experience in sports organisations, including former sports executives, professional athletes, finance specialists, and marketing professionals with experience working for brands such as Adidas and Nike.

Reputation (Employability Rankings)

Located in central London, Regent's provides students with direct access to professional sports clubs, governing bodies, sporting events, media organisations, and international business networks. Students benefit from field trips to grassroots academies and Premier League football clubs, industry guest speakers, the Distinguished Speakers Series, small class sizes, and Regent's global alumni network of more than 34,000 graduates across 170+ countries.

Experiential Learning (Research, Projects, Internships etc.)

The BA (Hons) Business and Global Sports Management combines business education with practical industry experience, enabling students to understand how sport operates as a global commercial industry. Throughout the programme, students work on live business challenges, analyse sports organisations, develop marketing and sponsorship strategies, and collaborate with industry professionals. Based in central London, students benefit from direct access to professional sports clubs, governing bodies, major sporting events, and international sports businesses. Practical learning opportunities include:

Complete the Industry Challenge module, working on live consultancy-style projects where teams solve real business problems for sports organisations and present strategic recommendations to industry partners.
Take part in the Entrepreneurial Challenge, developing an innovative sports business concept, creating a commercial business plan, validating market opportunities, and pitching ideas to academic and industry audiences.
Undertake an optional professional placement, gaining practical experience with sports organisations, governing bodies, marketing agencies, event companies, sports technology firms, or multinational businesses while applying classroom learning in professional environments.
Participate in an optional Study Abroad term at one of 60+ partner universities across more than 20 countries, broadening your understanding of international sport, business, and management without extending the duration of your degree.
Work on collaborative group projects, business simulations, consultancy assignments, presentations, negotiations, and strategic planning exercises, strengthening leadership, teamwork, communication, and commercial decision-making skills.
Develop specialist expertise through modules covering Sports Marketing, Branding and Sponsorship, Sport, Business and Social Change, Sports Methods and Business Drivers, and Performance and Decisions in Sport, applying business theory to contemporary sports industry challenges.
Analyse real-world issues including fan engagement, sponsorship strategy, sports governance, commercial partnerships, event management, digital transformation, sustainability, and social impact through case studies and project-based learning.
Complete an independent Major Project, investigating a sports business challenge or developing an innovative consultancy or commercial proposal aligned with your career ambitions in the global sports industry.
Personalise your learning through industry-focused elective modules, including Financial Innovation and Technology, Creating a Brand Identity, Emerging Technologies: From Web3 to the Metaverse, Digital Design with Adobe Creative Suite, and Business Ethics.
Learn from guest speakers, professional athletes, sports executives, business leaders, entrepreneurs, and marketing specialists with experience working for organisations and brands such as Adidas and Nike, through workshops, masterclasses, and networking events.
Participate in field trips to grassroots sports academies, Premier League football clubs, and other sports organisations, gaining first-hand insight into sports management, commercial operations, athlete development, and fan engagement.
Attend Regent's Distinguished Speakers Series, meeting influential leaders from business, sport, entrepreneurship, and media while expanding your professional network.
Access the Regent's University Library, providing specialist resources in sports management, business, marketing, leadership, finance, industry reports, company databases, and academic journals to support research and consultancy projects.
Study in modern technology-enabled classrooms, collaborative learning spaces, seminar rooms, and presentation facilities designed to support business simulations, workshops, teamwork, and project-based learning.
Receive personalised support from Careers, Enterprise and Industry Services, including career coaching, CV and LinkedIn reviews, employer networking, internship guidance, enterprise mentoring, and access to the Handshake careers platform for placements, graduate roles, and opportunities within the global sports industry.

Progression & Future Opportunities

Graduates of the BA (Hons) Business and Global Sports Management combine business expertise with specialist knowledge of the global sports industry, preparing them for careers across professional sport, sports marketing, sponsorship, events, media, and commercial management. Through live industry projects, networking opportunities, and practical business experience, the programme prepares students for roles such as Sports Marketing Manager, Sports Business Development Manager, Sponsorship Executive, and Sports Event Manager, while also supporting entrepreneurial ambitions within the sports sector.

Dedicated Careers, Enterprise and Industry Services: Students receive personalised career coaching, CV and LinkedIn reviews, interview preparation, employer networking events, internship guidance, enterprise mentoring, and lifetime careers support. They also gain access to the Handshake careers platform and dedicated Sport and Finance Career Days, connecting them with employers for internships, placements, graduate roles, and networking opportunities across the sports industry.
Employment outcomes: While Regent's does not publish programme-specific salary figures, graduates are prepared for careers in sports marketing, sponsorship, commercial partnerships, sports operations, athlete management, event management, sports media, public relations, merchandising, sports finance, and business strategy. The programme also supports graduates who wish to establish their own sports-related businesses or consultancies.
University–industry partnerships: Students complete Industry Challenge and Entrepreneurial Challenge projects, work on real industry briefs with organisations and brands, attend talks from respected sports professionals (including Olympic athletes turned business leaders), participate in field trips to Premier League football clubs, sports academies, PR agencies, and sporting organisations, and can undertake an optional industry placement or consultancy project with a sports organisation.
Long-term professional value: Graduates leave with practical expertise in sports marketing, branding, sponsorship, commercial strategy, business leadership, fan engagement, event management, financial decision-making, and sports entrepreneurship. They also gain experience presenting consultancy solutions, managing real business projects, and working in multidisciplinary teams, making them well prepared for leadership roles across the international sports industry.
Graduation outcomes: Graduates pursue careers with professional sports clubs, governing bodies, sports agencies, event organisers, media companies, sponsors, and commercial brands in roles such as Sports Marketing Manager, Sponsorship Manager, Commercial Partnerships Executive, Sports Development Officer, Event Manager, Athlete Manager, Business Consultant, and Sports Operations Manager. They also become part of Regent's global alumni network of 34,000+ graduates across 170+ countries, supporting long-term international career opportunities.

Further Academic Progression:

After completing this programme, graduates can progress to postgraduate study such as an MBA, MSc International Business, MSc Sports Management, MSc Marketing, MSc Entrepreneurship, or specialist master's degrees in Sports Marketing, Sports Business, Event Management, International Management, or Project Management. The practical business experience, industry network, and consultancy skills developed throughout the programme also provide an excellent foundation for professional leadership programmes, entrepreneurial ventures, or senior management careers within the global sports industry.