BA Hons Business and Global Sports Management with Foundation

4 Years On Campus Bachelors Program

Regents University London

Program Overview

The BA (Hons) Business and Global Sports Management with Foundation at Regent's University London is designed for students who want to build strong academic and business foundations before specialising in the global sports industry. The integrated Foundation Year develops essential communication, entrepreneurial, and analytical skills, while the degree combines business management with specialist knowledge of sports marketing, sponsorship, commercial strategy, leadership, and sports business, preparing graduates for careers across professional sport, events, media, and international sports organisations.

Curriculum Structure

Foundation Year

The Foundation Year prepares students for degree-level study through practical business modules including Business I: Enterprise in Action – Fundamentals in Context, Business II: Enterprise in Action – Rising to the Challenge, Writing for Success at University, and Critical Thinking. Students launch and manage a mock business venture while developing entrepreneurial thinking, academic writing, teamwork, leadership, research, communication, and analytical skills that provide a strong foundation for studying sports business.

Year 1

Students establish a solid understanding of business through modules including Learning Perspectives, Money, Finance and Decisions, Markets and Legal Frameworks, and Sports Marketing, Branding and Sponsorship. They explore how sports organisations, clubs, athletes, events, and governing bodies create commercial value through branding, sponsorship, fan engagement, and strategic partnerships while developing knowledge of finance, economics, and business law.

Year 2

The second year focuses on the commercial and strategic aspects of the sports industry through modules such as Sport, Business and Social Change, Sports Methods and Business Drivers, and Industry Challenge. Students investigate leadership, sustainability, innovation, sports governance, technology, and global business trends while applying their knowledge through live industry projects, an Entrepreneurial Challenge, optional Placement, or Study Abroad opportunity.

Year 3

In the final year, students strengthen their strategic leadership and decision-making capabilities through Performance and Decisions in Sport, Disruptive Strategies and Models, and the two-part Major Project. They examine commercial strategy, digital transformation, finance, data-informed decision-making, and emerging trends across the sports industry while completing an independent consultancy or research project aligned with their professional ambitions.

Focus Areas (String)

Global sports management, Sports marketing, Sponsorship, Sports branding, Sports business strategy, Sports finance, Event management, Sports entrepreneurship, Fan engagement, Sports governance, Commercial strategy, Leadership, Business innovation, Social impact of sport

Learning Outcomes (String)

Develop strategic sports business knowledge, Analyse global sports markets, Create sports marketing and sponsorship strategies, Apply financial and commercial decision-making, Evaluate sports business performance, Manage international sports organisations, Develop entrepreneurial and leadership skills, Solve complex business challenges, Build an industry-ready professional portfolio, Prepare for careers in the global sports industry

Professional Alignment (Accreditation)

The programme combines business education with practical sports management through live industry briefs, entrepreneurial learning, field visits, guest speakers, and collaborative projects. Students learn from academics and industry professionals with experience in professional sport, sports marketing, finance, and commercial management, including specialists who have worked with global brands such as Adidas and Nike.

Reputation (Employability Rankings)

Located in central London, Regent's provides students with direct access to professional sports clubs, governing bodies, sporting events, sports agencies, and international business networks. Students benefit from field trips to Premier League football clubs and grassroots sports academies, the University's Distinguished Speakers Series, small class sizes, and a global alumni network of 34,000+ graduates across 170+ countries, creating valuable international career opportunities.

Experiential Learning (Research, Projects, Internships etc.)

The BA (Hons) Business and Global Sports Management with Foundation combines academic preparation with practical sports business experience, enabling students to build strong business skills before specialising in the commercial world of sport. During the Foundation Year, students develop entrepreneurial, analytical, and communication skills through practical business activities before progressing to live industry projects, sports marketing, sponsorship, and strategic management. Studying in central London also provides direct access to professional sports clubs, governing bodies, sporting events, global brands, and industry professionals. Practical learning opportunities include:

Foundation Year introduces practical business learning through Business I: Enterprise in Action – Fundamentals in Context and Business II: Enterprise in Action – Rising to the Challenge, where students launch and manage a mock business venture, develop marketing strategies, manage budgets, and strengthen entrepreneurial thinking before progressing to specialist sports business modules.
Complete the Industry Challenge module, working on live consultancy-style projects where teams solve real business problems for sports organisations and present strategic recommendations to industry partners.
Take part in the Entrepreneurial Challenge, developing an innovative sports business concept, validating market opportunities, preparing a commercial business plan, and pitching ideas to academic and industry audiences.
Undertake an optional professional placement, gaining practical experience with sports organisations, governing bodies, sports marketing agencies, event companies, sports technology firms, or multinational businesses while applying classroom learning in professional environments.
Participate in an optional Study Abroad term at one of Regent's 60+ partner universities across more than 20 countries, broadening your understanding of international sport, business, and management while expanding your global professional network.
Work on collaborative group projects, business simulations, consultancy assignments, presentations, negotiations, and strategic planning exercises, strengthening leadership, teamwork, communication, and commercial decision-making skills.
Develop specialist expertise through modules including Sports Marketing, Branding and Sponsorship, Sport, Business and Social Change, Sports Methods and Business Drivers, and Performance and Decisions in Sport, applying business theory to real challenges within the global sports industry.
Analyse contemporary issues including fan engagement, sponsorship strategy, sports governance, commercial partnerships, digital transformation, sports media, sustainability, and social impact through real-world case studies and project-based learning.
Complete an independent Major Project, investigating a sports business challenge or developing an innovative consultancy or commercial proposal aligned with your professional interests and career goals.
Personalise your studies through industry-focused elective modules, including Financial Innovation and Technology, Creating a Brand Identity, Emerging Technologies: From Web3 to the Metaverse, Digital Design with Adobe Creative Suite, and Business Ethics.
Learn from guest speakers, professional athletes, sports executives, entrepreneurs, and business leaders, including professionals with experience at global brands such as Adidas and Nike, through workshops, masterclasses, and networking events.
Participate in field trips to Premier League football clubs, grassroots sports academies, sports organisations, and major sporting venues, gaining first-hand insight into sports operations, commercial strategy, athlete development, and fan engagement.
Attend Regent's Distinguished Speakers Series, meeting influential leaders from sport, business, entrepreneurship, and media while expanding your professional network.
Access the Regent's University Library, providing specialist resources in sports management, business, marketing, finance, leadership, industry reports, company databases, and academic journals to support consultancy projects and independent research.
Receive personalised support from Careers, Enterprise and Industry Services, including career coaching, CV and LinkedIn reviews, employer networking, internship guidance, enterprise mentoring, and access to the Handshake careers platform for placements, graduate roles, and opportunities across the global sports industry.

Progression & Future Opportunities

Graduates of the BA (Hons) Business and Global Sports Management with Foundation develop a strong combination of business expertise and specialist knowledge of the international sports industry, preparing them for careers across professional sport, sponsorship, events, media, and commercial management. The Foundation Year builds academic confidence and entrepreneurial skills before students progress to specialist sports business modules, preparing them for roles such as Sports Marketing Manager, Sports Business Development Manager, Sponsorship Executive, and Sports Event Manager.

Dedicated Careers, Enterprise and Industry Services: Students receive personalised career coaching, CV and LinkedIn reviews, interview preparation, employer networking events, internship guidance, enterprise mentoring, and lifetime careers support. They also gain access to the Handshake careers platform and dedicated Sport and Finance Career Days, connecting students with employers for internships, placements, graduate roles, and networking opportunities across the global sports industry.
Employment outcomes: While Regent's does not publish programme-specific salary figures, graduates are prepared for careers in sports marketing, sponsorship, commercial partnerships, sports operations, athlete management, sports media, event management, public relations, merchandising, sports finance, and business strategy. The programme also equips graduates with the entrepreneurial skills to establish sports-related businesses or consultancy ventures.
University–industry partnerships: Students complete Industry Challenge and Entrepreneurial Challenge projects, work on live industry briefs, attend talks from sports executives and Olympic athletes turned business leaders, participate in field trips to Premier League football clubs, sports academies, and sports organisations, and can undertake optional placements or consultancy projects with sports businesses.
Long-term professional value: Graduates leave with practical expertise in sports marketing, branding, sponsorship, commercial strategy, fan engagement, event management, sports entrepreneurship, financial decision-making, leadership, and business innovation. They also gain experience presenting consultancy solutions, managing real-world projects, and working in multidisciplinary teams, preparing them for leadership positions across the international sports industry.
Graduation outcomes: Graduates pursue careers with professional sports clubs, governing bodies, sports agencies, event organisers, media companies, sponsors, and commercial brands in roles such as Sports Marketing Manager, Sponsorship Manager, Commercial Partnerships Executive, Sports Development Officer, Sports Operations Manager, Athlete Manager, Event Manager, and Business Consultant. They also become part of Regent's global alumni network of 34,000+ graduates across 170+ countries, supporting long-term international career opportunities.

Further Academic Progression:

After completing this programme, graduates can progress to postgraduate study such as an MBA, MSc Sports Management, MSc International Business, MSc Marketing, MSc Entrepreneurship, or specialist master's degrees in Sports Marketing, Sports Business, Event Management, International Management, or Project Management. The business knowledge, sports industry experience, and professional network developed throughout the programme also provide an excellent foundation for leadership development programmes, professional management qualifications, or launching a sports business or consultancy.